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Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights

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  • Stacey L. Brook

Abstract

Nike Inc. recently signed a trademark-licensing contract with the University of Michigan for nearly US$174 million over 11 years for the rights to be the supplier of athletic apparel and to use the university’s intellectual property (trademark) rights. The focus of this article is to empirically investigate the determinants for trademark-licensing contract values using athletic apparel contract data among NCAA Football Bowl Subdivision schools.

Suggested Citation

  • Stacey L. Brook, 2019. "Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights," Journal of Sports Economics, , vol. 20(3), pages 399-410, April.
    • Handle: RePEc:sae:jospec:v:20:y:2019:i:3:p:399-410
    DOI: 10.1177/1527002518784000
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    References listed on IDEAS

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    1. Arora, Ashish & Fosfuri, Andrea, 2003. "Licensing the market for technology," Journal of Economic Behavior & Organization, Elsevier, vol. 52(2), pages 277-295, October.
    2. David J. Berri & Martin B. Schmidt & Stacey L. Brook, 2004. "Stars at the Gate," Journal of Sports Economics, , vol. 5(1), pages 33-50, February.
    3. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
    4. Bagchi, Aniruddha & Mukherjee, Arijit, 2014. "Technology licensing in a differentiated oligopoly," International Review of Economics & Finance, Elsevier, vol. 29(C), pages 455-465.
    5. Michael L. Katz & Carl Shapiro, 1986. "How to License Intangible Property," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 101(3), pages 567-589.
    6. Henry Wang, X., 2002. "Fee versus royalty licensing in a differentiated Cournot duopoly," Journal of Economics and Business, Elsevier, vol. 54(2), pages 253-266.
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    Keywords

    NCAA; trademark;

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