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Does Intercollegiate Athletics Draw Local Students to a University?

Author

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  • Stephen J. Perez

Abstract

This article presents evidence showing that success in football and men’s basketball at the National Collegiate Athletic Association (NCAA) Division I level positively affects enrollment of local high school graduates at a college or university. Panel regressions for eight California State Universities (CSUs) from 1986 to 2009 show that one win in football can increase the percentage of local high school graduates entering the local CSUs by 0.051 percentage points and one win against a Division I basketball team results in an increase of 0.018 percentage points.

Suggested Citation

  • Stephen J. Perez, 2012. "Does Intercollegiate Athletics Draw Local Students to a University?," Journal of Sports Economics, , vol. 13(2), pages 198-206, April.
    • Handle: RePEc:sae:jospec:v:13:y:2012:i:2:p:198-206
    DOI: 10.1177/1527002511404509
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    Cited by:

    1. Gregory A. Falls & Paul A. Natke & Linlan Xiao, 2022. "College football attendance in the long run: The Football Championship Subdivision," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2172-2183, September.
    2. Jonathan Willner, 2019. "Private Universities and NCAA D-III Athletics as a General Recruiting Tool," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 25(3), pages 293-307, August.
    3. Daniel R. Marburger, 2015. "How Are Athletic Directors Rewarded in the NCAA Football Bowl Subdivision?," Journal of Sports Economics, , vol. 16(3), pages 254-267, April.
    4. Gregory A. Falls & Paul A. Natke, 2016. "College Football Attendance: A Panel Study of the Football Championship Subdivision," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 37(8), pages 530-540, December.
    5. D. Randall Smith, 2019. "The Lure of Academic and Social Reputations Versus Athletic Success: Influences on Enrollment Yield at NCAA Division I Institutions," Research in Higher Education, Springer;Association for Institutional Research, vol. 60(6), pages 870-904, September.

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