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Making Media Commodities from Cultural Practices

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  • Sujatha Sosale

    (The University of Iowa, USA)

Abstract

New media technologies and their globalizing power have transformed development practices. Through a case study, I examine how local cultural practices such as traditional art forms – primarily non-monetary activities – in developing regions are brought into contemporary transactional domains through processes of digitization and integration into the Internet. These processes prompt us to consider culture as material capital, surplus value as an important marker of development, and the convergence of the concepts of labor and entrepreneurship. These considerations could challenge the assumption that global pressures are all powerful and set the agenda, and local entities are pliable, reactive, and powerless.

Suggested Citation

  • Sujatha Sosale, 2013. "Making Media Commodities from Cultural Practices," Journal of Developing Societies, , vol. 29(1), pages 47-60, March.
    • Handle: RePEc:sae:jodeso:v:29:y:2013:i:1:p:47-60
    DOI: 10.1177/0169796X12470554
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    References listed on IDEAS

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