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Does Deplatforming Work?

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  • Danny Klinenberg

Abstract

Social media has become an outlet for extremists to fundraise and organize. While governments deliberate on how to regulate, some social media companies have removed creators of offensive content —deplatforming. I estimate the effects of deplatforming on revenue and viewership, using variation in the timing of removals across two video-streaming companies — YouTube, and its far-right competitor, Bitchute. Being deplatformed on Youtube results in a 30% increase in weekly Bitcoin revenue and a 50% increase in viewership on Bitchute. This increase in Bitchute activity is less than that on YouTube, meaning that deplatforming works in decreasing a content creator’s overall views and revenue.

Suggested Citation

  • Danny Klinenberg, 2024. "Does Deplatforming Work?," Journal of Conflict Resolution, Peace Science Society (International), vol. 68(6), pages 1199-1225, July.
    • Handle: RePEc:sae:jocore:v:68:y:2024:i:6:p:1199-1225
    DOI: 10.1177/00220027231188909
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    References listed on IDEAS

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    1. Clément de Chaisemartin & Xavier D'Haultfœuille, 2020. "Two-Way Fixed Effects Estimators with Heterogeneous Treatment Effects," American Economic Review, American Economic Association, vol. 110(9), pages 2964-2996, September.
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