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Echoes of Vietnam?

Author

Listed:
  • William A. Boettcher III

    (Department of Political Science, School of Public and International Affairs, North Carolina State University)

  • Michael D. Cobb

    (Department of Political Science, School of Public and International Affairs, North Carolina State University)

Abstract

In the early stages of the counterinsurgency campaign in Iraq, military leaders resisted the release of body count and “casualty ratio†data. However, in the spring of 2004, the U.S. military (and American media) began to focus on the “limited†American casualties in specific operations versus the “significant†number of insurgents killed. This article examines the extent to which body count/casualty ratio “frames†and individual casualty tolerance influence public perceptions about the war and the success or failure of U.S. military operations. Two experiments were conducted pitting alternative casualty frames against one another to measure their relative impact. The results demonstrate the influence of framing effects on public perceptions and clarify understanding of the determinants and impact of casualty tolerance.

Suggested Citation

  • William A. Boettcher III & Michael D. Cobb, 2006. "Echoes of Vietnam?," Journal of Conflict Resolution, Peace Science Society (International), vol. 50(6), pages 831-854, December.
    • Handle: RePEc:sae:jocore:v:50:y:2006:i:6:p:831-854
    DOI: 10.1177/0022002706293665
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    References listed on IDEAS

    as
    1. Druckman, James N., 2004. "Political Preference Formation: Competition, Deliberation, and the (Ir)relevance of Framing Effects," American Political Science Review, Cambridge University Press, vol. 98(4), pages 671-686, November.
    2. William R. Freudenburg & Cynthia‐Lou Coleman & James Gonzales & Catherine Helgeland, 1996. "Media Coverage of Hazard Events: Analyzing the Assumptions," Risk Analysis, John Wiley & Sons, vol. 16(1), pages 31-42, February.
    Full references (including those not matched with items on IDEAS)

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