IDEAS home Printed from https://ideas.repec.org/a/sae/jjlobr/v4y2015i1-2p56-66.html
   My bibliography  Save this article

Corporate Social Responsibility (CSR) Efforts and Affected Community Perception: An Empirical Study with Special Reference to a CSR Project Implemented by a Multinational Corporation (MNC) in Sri Lanka

Author

Listed:
  • S.M.G.P.K. Samarakoon
  • Bhadra J.H. Arachchige

Abstract

Many criticisms are being made relevant to the effectiveness of the community-oriented corporate social responsibility (CSR) projects implemented by business organizations today. This study has been carried out with special reference to the community-oriented CSR project implemented by a local subsidiary of a multinational company in Sri Lanka with the purpose of investigating the targeted community’s perception of the project. The qualitative approach was used as the main research method using the case study approach. For the purpose of data collection, interviews, observations, and documentary reviewing were used. The findings reflect that the targeted community perceives that the renovation of wells project is just a gesture of good work, but it brings fewer benefits to them. The concept “community partnership†can play a significant role with regard to the effectiveness of the project. This study concludes that companies should design their CSR projects in the way that meets the needs and expectations of the target social actors in order to create win–win outcomes for both company and target community.

Suggested Citation

  • S.M.G.P.K. Samarakoon & Bhadra J.H. Arachchige, 2015. "Corporate Social Responsibility (CSR) Efforts and Affected Community Perception: An Empirical Study with Special Reference to a CSR Project Implemented by a Multinational Corporation (MNC) in Sri Lank," Jindal Journal of Business Research, , vol. 4(1-2), pages 56-66, June.
  • Handle: RePEc:sae:jjlobr:v:4:y:2015:i:1-2:p:56-66
    DOI: 10.1177/2278682116656934
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2278682116656934
    Download Restriction: no

    File URL: https://libkey.io/10.1177/2278682116656934?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. repec:eme:srjpps:v:6:y:2010:i:2:p:363-380 is not listed on IDEAS
    3. Bryan W Husted & David B Allen, 2006. "Corporate social responsibility in the multinational enterprise: strategic and institutional approaches," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(6), pages 838-849, November.
    4. Shruti Gupta, 2011. "Consumer stakeholder view of corporate social responsibility: a comparative analysis from USA and India," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(3), pages 363-380, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. WANG Jifu & GUPTA Vipin & LYBOLT Liza & WANG Xiuli, 2022. "Corrected Game Model In Csr: Mnc Strategies And Chinese Practice," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(3), pages 269-287, December.
    2. José María Agudo-Valiente & Concepción Garcés-Ayerbe & Manuel Salvador-Figueras, 2017. "Corporate Social Responsibility Drivers and Barriers According to Managers’ Perception; Evidence from Spanish Firms," Sustainability, MDPI, vol. 9(10), pages 1-24, October.
    3. Tolossa Fufa Gulema & Yadessa Tadesse Roba, 2021. "Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia," Future Business Journal, Springer, vol. 7(1), pages 1-19, December.
    4. Kudla, Nicole & Stölzle, Wolfgang, 2011. "Sustainability Supply Chain Management Research," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 65(3), pages 263-301.
    5. Wang Shuo & Gao Yuhui, 2016. "What do we know about corporate social responsibility research? a content analysis," The Irish Journal of Management, Sciendo, vol. 35(1), pages 1-16, April.
    6. Djaballah, Mathieu & Hautbois, Christopher & Desbordes, Michel, 2017. "Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France," Sport Management Review, Elsevier, vol. 20(2), pages 211-225.
    7. Kenneth Amaeshi & Emmanuel Adegbite & Tazeeb Rajwani, 2016. "Corporate Social Responsibility in Challenging and Non-enabling Institutional Contexts: Do Institutional Voids matter?," Journal of Business Ethics, Springer, vol. 134(1), pages 135-153, March.
    8. Mohammad Sohail Yunis & Dima Jamali & Hina Hashim, 2018. "Corporate Social Responsibility of Foreign Multinationals in a Developing Country Context: Insights from Pakistan," Sustainability, MDPI, vol. 10(10), pages 1-20, September.
    9. Chuanmin Mi & FangKai Chang & ChingTorng Lin & YuHsuan Chang, 2018. "The Theory of Reasoned Action to CSR Behavioral Intentions: The Role of CSR Expected Benefit, CSR Expected Effort and Stakeholders," Sustainability, MDPI, vol. 10(12), pages 1-17, November.
    10. Driffield, Nigel & Jones, Chris & Crotty, Jo, 2013. "International business research and risky investments, an analysis of FDI in conflict zones," International Business Review, Elsevier, vol. 22(1), pages 140-155.
    11. Hong, Jacky & Leung, Tiffany & Snell, Robin Stanley, 2024. "Transitioning from CSR to CSV in a foreign subsidiary in China through temporal decoupling," Journal of International Management, Elsevier, vol. 30(1).
    12. Wenli Zhao & Guangyu Ye & Guangyi Xu & Chong Liu & Dandan Deng & Ming Huang, 2022. "CSR and Long-Term Corporate Performance: The Moderating Effects of Government Subsidies and Peer Firm’s CSR," Sustainability, MDPI, vol. 14(9), pages 1-13, May.
    13. Meng Ye & Weisheng Lu & Roger Flanagan & Kwong Wing Chau, 2020. "Corporate social responsibility “glocalisation”: Evidence from the international construction business," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 655-669, March.
    14. Monowar Mahmood & Janet Humphrey, 2013. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 168-181, May.
    15. Park, Byung Il & Ghauri, Pervez N., 2015. "Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective," Journal of World Business, Elsevier, vol. 50(1), pages 192-204.
    16. Eshani Beddewela & Jenny Fairbrass, 2016. "Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka," Journal of Business Ethics, Springer, vol. 136(3), pages 503-522, July.
    17. Hyoung Ju Song & Kyung Ho Kang, 2019. "Implementing corporate social responsibility strategies in the hospitality and tourism firms: A culture-based approach," Tourism Economics, , vol. 25(4), pages 520-538, June.
    18. Oikonomou, Ioannis & Platanakis, Emmanouil & Sutcliffe, Charles, 2018. "Socially responsible investment portfolios: Does the optimization process matter?," The British Accounting Review, Elsevier, vol. 50(4), pages 379-401.
    19. Marcela Rocha Haase Uhlig & Emerson Wagner Mainardes & Valcemiro Nossa, 2020. "Corporate social responsibility and consumer's relationship intention," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 313-324, January.
    20. Sapanna Laysiriroj & Walter Wehrmeyer, 2020. "Intergenerational differences of CSR activities in family-run businesses in eastern Thailand," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 5(1), pages 1-15, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jjlobr:v:4:y:2015:i:1-2:p:56-66. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.