IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v9y2008i2p273-286.html
   My bibliography  Save this article

A New Marketing Strategy for E-Commerce

Author

Listed:
  • Khalid W. Alrawi

    (Khalid W. Alrawi, Al-Ain University of Science and Technology, Al-Ain, PO Box: 64141, United Arab Emirates. E-mail: Kalrawi47@hotmail.com)

  • Hamid R. Ekbia

    (Hamid R. Ekbia, Al-Ain University of Science and Technology, Al-Ain, PO Box: 64141, United Arab Emirates. E-Mail: hekbia@indiana.edu)

  • Khalifa H. Jaber

    (Khalifa H. Jaber, Al-Ain University of Science and Technology, Al-Ain, PO Box: 64141, United Arab Emirates. E-mail: Khalifajaber@hotmail.com)

Abstract

The purpose of this exploratory study is to address e-commerce issues, such as marketing and logistical problems, and create viable recommendations for the Gulf environments based on the views of managers of industrial firms registered in the Abu Dhabi Chamber of Commerce in the United Arab Emirates. The issues that e-commerce faces will be examined through the marketing mix. It is believed that the four concepts of the marketing mix (product, place, price, and promotion) play an equally critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of utmost importance to an e-commerce provider for the Gulf firms. To date, despite the fact that e-commerce is likely to have far-reaching implications for international marketing, only a handful of studies have explored marketing and e-commerce in the Gulf region in an international context. This study shows that there is a great potential for e-commerce in the Gulf region in particular.

Suggested Citation

  • Khalid W. Alrawi & Hamid R. Ekbia & Khalifa H. Jaber, 2008. "A New Marketing Strategy for E-Commerce," Global Business Review, International Management Institute, vol. 9(2), pages 273-286, August.
  • Handle: RePEc:sae:globus:v:9:y:2008:i:2:p:273-286
    DOI: 10.1177/097215090800900207
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097215090800900207
    Download Restriction: no

    File URL: https://libkey.io/10.1177/097215090800900207?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Irene Bertschek & Helmut Fryges & Ulrich Kaiser, 2006. "B2B or Not to Be: Does B2B E-Commerce Increase Labour Productivity?," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 13(3), pages 387-405.
    2. Eric T. Bradlow & David C. Schmittlein, 2000. "The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines," Marketing Science, INFORMS, vol. 19(1), pages 43-62, June.
    3. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bistra Vassileva & Yordan Ivanov, 2017. "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 124-134, October.
    2. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
    3. Donna L. Hoffman, 2000. "The Revolution Will Not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet," Marketing Science, INFORMS, vol. 19(1), pages 1-3.
    4. März, Armin & Lachner, Michael & Heumann, Christian G. & Schumann, Jan H. & von Wangenheim, Florian, 2021. "How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 11-24.
    5. Miguel Godinho de Matos & Pedro Ferreira, 2020. "The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments," Information Systems Research, INFORMS, vol. 31(4), pages 1337-1360, December.
    6. Anindya Ghose & Sha Yang, 2007. "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers 07-35, NET Institute, revised Sep 2007.
    7. Anthony Dukes & Lin Liu, 2016. "Online Shopping Intermediaries: The Strategic Design of Search Environments," Management Science, INFORMS, vol. 62(4), pages 1064-1077, April.
    8. Derya Fındık & Aysıt Tansel, 2013. "Intangible investment and Technical efficiency: The case of software-intensive manufacturing firms in Turkey," EY International Congress on Economics I (EYC2013), October 24-25, 2013, Ankara, Turkey 235, Ekonomik Yaklasim Association.
    9. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
    10. Teo, Thompson S. H. & Yeong, Yon Ding, 2003. "Assessing the consumer decision process in the digital marketplace," Omega, Elsevier, vol. 31(5), pages 349-363, October.
    11. Gökçe Esenduran & James A. Hill & In Joon Noh, 2020. "Understanding the Choice of Online Resale Channel for Used Electronics," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1188-1211, May.
    12. Poushneh, Atieh, 2021. "How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    13. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    14. Ana Alina Tudoran, 2022. "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 351-374, March.
    15. Aby Abraham & Sanjay Patro, 2014. "‘Country-of-Origin’ Effect and Consumer Decision-making," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 309-318, August.
    16. Fengchun Tang, 2020. "The more interactivity the better? Investigating interactivity, task complexity, and product knowledge in online purchase decisions," Information Technology and Management, Springer, vol. 21(3), pages 179-189, September.
    17. Barney Tan & Cheng Yi & Hock C. Chan, 2015. "Research Note—Deliberation Without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions," Information Systems Research, INFORMS, vol. 26(2), pages 437-455, June.
    18. Shiri Melumad & Rhonda Hadi & Christian Hildebrand & Adrian F. Ward, 2020. "Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 7(3), pages 90-101, October.
    19. Benedict G. C. Dellaert & Suzanne B. Shu & Theo A. Arentze & Tom Baker & Kristin Diehl & Bas Donkers & Nathanael J. Fast & Gerald Häubl & Heidi Johnson & Uma R. Karmarkar & Harmen Oppewal & Bernd H. S, 2020. "Consumer decisions with artificially intelligent voice assistants," Marketing Letters, Springer, vol. 31(4), pages 335-347, December.
    20. Ghiassaleh, Arezou & Kocher, Bruno & Czellar, Sandor, 2020. "Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 805-820.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:9:y:2008:i:2:p:273-286. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.