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Effects of Paddy Price Intervention on the Rice Mill Business: A Case Study of the Paddy Pledging Programme in Thailand

Author

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  • Nuntana Udomkit
  • Pornthip Yungvisessuk
  • Claus Schreier

Abstract

This article explores the effects that Thailand’s controversial paddy pledging programme had on Thailand’s rice mill business and offers some managerial suggestions to deal with the programme. The programme was introduced during 2011–2014 to offer farmers a premium-guaranteed price for their crops. However, there was little discussion about the programme’s effects on the rice mill business, and how the mills had adapted their business model to meet the abrupt changes in demand and supply conditions. A case study of two rice mills in the Phu Sang district, Pha Yao Province, Thailand, was chosen as subjects for this study. One mill participated in the government’s paddy pledging programme, and the other did not. In-depth interviews were conducted with the rice mills management teams to explore the effects of the paddy pledging programme; to understand the mills’ motivations to participate or not participate the paddy pledging programme; to see how the mills adapted their business strategies to the drastic changes that occurred in the rice business environment and to draw key managerial and policy implications.

Suggested Citation

  • Nuntana Udomkit & Pornthip Yungvisessuk & Claus Schreier, 2021. "Effects of Paddy Price Intervention on the Rice Mill Business: A Case Study of the Paddy Pledging Programme in Thailand," Global Business Review, International Management Institute, vol. 22(6), pages 1362-1374, December.
    • Handle: RePEc:sae:globus:v:22:y:2021:i:6:p:1362-1374
    DOI: 10.1177/0972150919854940
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    References listed on IDEAS

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    1. Isvilanonda, Somporn & Bunyasiri, Isriya, 2009. "Food Security in Thailand," ARE Working Papers 284030, Kasetsart University - Department of Agricultural and Resource Economics.
    2. Risti Permani & David Vanzetti, 2016. "Rice mountain: assessment of the Thai rice pledging program," Agricultural Economics, International Association of Agricultural Economists, vol. 47(3), pages 273-284, May.
    3. Somchai Jitsuchon, 2006. "Sources and Pro-Poorness of Thailand's Economic Growth," Macroeconomics Working Papers 21961, East Asian Bureau of Economic Research.
    4. Somporn Isvilanonda & Isriya Bunyasiri, 2009. "Food Security in Thailand: Status, Rural Poor Vulnerability, and Some Policy Options," Working Papers 200901, Kasetsart University, Department of Agricultural and Resource Economics.
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