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Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing

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  • V.V. Devi Prasad Kotni

Abstract

With the advent of e-tailing, there is a paradigm shift in job of the retailers, where the main concentration is on getting more hits to their website (e-store) rather than attracting the footfalls of customers to their retail outlets. In this changing retail landscape, an attempt has been made to find out the new touch points that influence e-sales. The basic objective of the study is to identify and evaluate the attributes of decision-making of online customers. The attributes in pre-purchase stage, purchase process stage and post-purchase stage of online shopping are listed out separately from the previous studies.

Suggested Citation

  • V.V. Devi Prasad Kotni, 2017. "Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing," Global Business Review, International Management Institute, vol. 18(5), pages 1215-1237, October.
    • Handle: RePEc:sae:globus:v:18:y:2017:i:5:p:1215-1237
    DOI: 10.1177/0972150917710133
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    References listed on IDEAS

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