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Extending the TAM Model: Intention of Management Students to Use Mobile Banking: Evidence from India

Author

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  • V.V. Ravi Kumar
  • Anurag Lall
  • Tanmay Mane

Abstract

The educated youth in India have adapted well to technology and technology-based solutions. Much of it has been attributed to the increased usage of computers, Internet and the smartphones among the educated youth in India. It becomes a useful and important exercise, therefore, to study their attitude towards new technology-based products and services in view of the fact that this segment has a requirement for utilizing banking services for at least the next 30 years. Banking has been one industry which has been in the forefront in offering technology-based delivery channels like ATM, Internet banking and mobile banking. This article studies the underlying factors influencing management students in their intention to use mobile banking. The study utilizes two constructs of the technology adoption model and then extends it further to include two additional constructs. The results suggest that perceived usefulness and perceived ease of use, social influence and trust propensity are the underlying factors in respect of the behavioural intention to use mobile banking services.

Suggested Citation

  • V.V. Ravi Kumar & Anurag Lall & Tanmay Mane, 2017. "Extending the TAM Model: Intention of Management Students to Use Mobile Banking: Evidence from India," Global Business Review, International Management Institute, vol. 18(1), pages 238-249, February.
    • Handle: RePEc:sae:globus:v:18:y:2017:i:1:p:238-249
    DOI: 10.1177/0972150916666991
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    Citations

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    Cited by:

    1. Ekwunife Gabriel Okafor & Njelita, Chukwudi I., 2024. "The Bridge To Acceptance: Investigating Consumer Perceptions of Virtual Bankers," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(5), pages 982-995, May.
    2. Wajeeha Aslam & Ayesha Tariq & Imtiaz Arif, 2019. "The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis," Global Business Review, International Management Institute, vol. 20(5), pages 1155-1178, October.
    3. Yadgar Taha M. Hamakhan, 2020. "The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-29, December.
    4. Akram, Umair & Lavuri, Rambabu & Mathur, Swati, 2024. "Hey boomer, “your ride has arrived†: Are you willing to continue using the ride-hailing app?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    5. Jinsoo Hwang & Hyunjoon Kim, 2020. "The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19," Sustainability, MDPI, vol. 13(1), pages 1-13, December.
    6. Abdul Gaffar Khan & Reshma Pervin Lima & Md Shahed Mahmud, 2021. "Understanding the Service Quality and Customer Satisfaction of Mobile Banking in Bangladesh: Using a Structural Equation Model," Global Business Review, International Management Institute, vol. 22(1), pages 85-100, February.
    7. Mogaji, Emmanuel & Nguyen, Nguyen Phong, 2024. "Evaluating the emergence of contactless digital payment technology for transportation," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    8. Raja Sankaran & Shibashish Chakraborty, 2021. "Factors Impacting Mobile Banking in India: Empirical Approach Extending UTAUT2 with Perceived Value and Trust," IIM Kozhikode Society & Management Review, , vol. 11(1), pages 7-24, January.
    9. Arnold Tóth & Tímea Juhász & Botond Kálmán, 2020. "Determinants Of Financial Habits," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 14(1), pages 237-256.
    10. Jadil, Yassine & Rana, Nripendra P. & Dwivedi, Yogesh K., 2021. "A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture," Journal of Business Research, Elsevier, vol. 132(C), pages 354-372.
    11. Deepak Chawla & Himanshu Joshi, 2018. "The Moderating Effect of Demographic Variables on Mobile Banking Adoption: An Empirical Investigation," Global Business Review, International Management Institute, vol. 19(3_suppl), pages 90-113, June.
    12. Joanna Ejdys, 2020. "Trust-Based Determinants of Future Intention to Use Technology," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(1), pages 60-68.
    13. Rekha & Pooja Jain, 2019. "Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models," FIIB Business Review, , vol. 8(4), pages 279-291, December.
    14. Jinkyung Jenny Kim & Antonio Ariza Montes & Heesup Han, 2021. "The Role of Expected Benefits towards Smart Hotels in Shaping Customer Behavior: Comparison by Age and Gender," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    15. Kimiagari, Salman & Asadi Malafe, Neda Sharifi, 2021. "The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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