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The Gradual Slide towards Homogeneity: The Influence of Convergence Forces

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  • Kamal Fatehi
  • Jose Sanchez

Abstract

Cultures and nations are losing their uniqueness to globalization forces as if they are indeed in a ‘global village’. Convergence forces of information explosion, ease of travel and transportation, and economic imperatives bring about homogeneity, and similarity to cultures, societies and the way of life. These are the defining terms of our time. It seems that we are gradually sliding towards homogeneity. Convergence forces are creating unprecedented level of similarity among various peoples and cultures. This article elaborates on these issues, not only as the way they are but as an early signal heralding the shape of things to come.

Suggested Citation

  • Kamal Fatehi & Jose Sanchez, 2015. "The Gradual Slide towards Homogeneity: The Influence of Convergence Forces," Global Business Review, International Management Institute, vol. 16(1), pages 96-106, February.
    • Handle: RePEc:sae:globus:v:16:y:2015:i:1:p:96-106
    DOI: 10.1177/0972150914553511
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    References listed on IDEAS

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