The Relative Importance of Treatment Outcomes
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DOI: 10.1177/0193841X8200600106
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- Ralph L. Keeney, 1972. "Utility Functions for Multiattributed Consequences," Management Science, INFORMS, vol. 18(5-Part-1), pages 276-287, January.
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- Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.