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Simulating Spatial Market Share Patterns for Impacts Analysis of Large-Scale Shopping Centers on Downtown Revitalization

Author

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  • Zhenjiang Shen

    (School of Environment Design, Kanazawa University, Kakuma CHO, Kanazawa City, Japan 920-1192, and State Innovative Institute for Public Management and Public Policy Studies, Fudan University, China)

  • Xiaobai A Yao

    (Department of Geography, University of Georgia, Athens, GA, 30602 USA)

  • Mitsuhiko Kawakami

    (School of Environment Design, Kanazawa University, Kakuma CHO, Kanazawa City, Japan 920-1192)

  • Ping Chen

    (School of Social Development and Public Policy, Fudan University, China)

Abstract

The decline of the downtown has been observed in many cities across the world. In response, many small cities in Japan, for example, have been making regeneration efforts including development controls on large-scale shopping centers. It is extremely useful to analyze the potential effects of relevant planning policies before implementation. We developed an urban planning support tool, a multiagent simulation (MAS) model called Shopsim-MAS, to investigate the impacts of some downtown revitalization policies through consequent spatial dynamics of shop market shares. We discuss methods to model household behavior and to understand the market area dynamics of shops. The Shopsim-MAS model developed in this project has proven to be a useful means to analyze the impact of downtown revitalization policies in Japan. It is also expected to be further expanded for impact analysis of similar or more sophisticated urban policies in other parts of the world.

Suggested Citation

  • Zhenjiang Shen & Xiaobai A Yao & Mitsuhiko Kawakami & Ping Chen, 2011. "Simulating Spatial Market Share Patterns for Impacts Analysis of Large-Scale Shopping Centers on Downtown Revitalization," Environment and Planning B, , vol. 38(1), pages 142-162, February.
    • Handle: RePEc:sae:envirb:v:38:y:2011:i:1:p:142-162
    DOI: 10.1068/b35138
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