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La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business

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  • Mark Simon
  • Cynthia Miree
  • Matilda Dule

Abstract

La Vida Local is a small organic food delivery business which was started with an investment of under $1,000. In 2008, less than 2 years after its inception, the company is grossing over $80,000. Profits, however, are minimal. Although Julie LaPorte, the owner/operator, is more interested in facilitating the consumption of organic foods than making money, she is exhausted. She wants to hire an employee to help out, but to do so she needs to find a way to generate more profits and to overcome her own desire to keep tight control over operations.

Suggested Citation

  • Mark Simon & Cynthia Miree & Matilda Dule, 2013. "La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business," Entrepreneurship Theory and Practice, , vol. 37(3), pages 641-660, May.
    • Handle: RePEc:sae:entthe:v:37:y:2013:i:3:p:641-660
    DOI: 10.1111/j.1540-6520.2012.00516.x
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    References listed on IDEAS

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    1. Craig P. Aubuchon & Rajdeep Sengupta, 2008. "The microfinance revolution: an overview," Review, Federal Reserve Bank of St. Louis, vol. 90(Jan), pages 9-30.
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    1. Margo P. M. Enthoven & Aleid E. Brouwer, 2020. "Investigating spatial concentration of sustainable restaurants: It is all about good food!," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 64(3), pages 575-594, June.

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