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Perceptions of the Sex-Role Stereotypic Characteristics of Entrepreneurs: Women's Evaluations

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  • Ellen A. Fagenson
  • Eric C. Marcus

Abstract

This study examined women's perceptions of the sex-role stereotypic characteristics of the successful entrepreneur. Women in female-headed companies gave greater weight to feminine attributes than women who worked in companies headed by men. However, both groups assigned more weight to masculine attributes in the profile of the successful entrepreneur.

Suggested Citation

  • Ellen A. Fagenson & Eric C. Marcus, 1991. "Perceptions of the Sex-Role Stereotypic Characteristics of Entrepreneurs: Women's Evaluations," Entrepreneurship Theory and Practice, , vol. 15(4), pages 33-48, July.
    • Handle: RePEc:sae:entthe:v:15:y:1991:i:4:p:33-48
    DOI: 10.1177/104225879101500406
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    References listed on IDEAS

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    1. Jeffry A. Timmons, 1978. "Characteristics and Role Demands of Entrepreneurship1," Entrepreneurship Theory and Practice, , vol. 3(1), pages 5-17, July.
    2. Heilman, Madeline E. & Martell, Richard F., 1986. "Exposure to successful women: Antidote to sex discrimination in applicant screening decisions?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 37(3), pages 376-390, June.
    3. Sexton, Donald L. & Bowman-Upton, Nancy, 1990. "Female and male entrepreneurs: Psychological characteristics and their role in gender-related discrimination," Journal of Business Venturing, Elsevier, vol. 5(1), pages 29-36, January.
    4. Robert F. Scherer & Janet S. Adams & Susan S. Carley & Frank A. Wiebe, 1989. "Role Model Performance Effects on Development of Entrepreneurial Career Preference," Entrepreneurship Theory and Practice, , vol. 13(3), pages 53-72, April.
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    Cited by:

    1. Justin R. Hall & Selen Savas-Hall & Eric H. Shaw, 2023. "A deductive approach to a systematic review of entrepreneurship literature," Management Review Quarterly, Springer, vol. 73(3), pages 987-1016, September.
    2. Arezou Abbasianchavari & Alexandra Moritz, 2021. "The impact of role models on entrepreneurial intentions and behavior: a review of the literature," Management Review Quarterly, Springer, vol. 71(1), pages 1-40, February.

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