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The Value Orientations of Minority and Non-Minority Small Business Owners

Author

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  • Cathy A. Enz
  • Marc J. Dollinger
  • Catherine M. Daily

Abstract

This study examines value orientations of minority and non-minority small business owners and contrasts their perceived similarity with corporate customers. Six categories of organizational values, including the values of collectivism, duty, rationality, novelty, materialism, and power are examined. Analyses of a sample of 252 small business firms indicate that minority owners differ from non-minority owners in their value orientations; and are significantly different from non-minority owners in the degree to which they perceive organizational value similarity with customers. However, the levels of perceived value similarity with corporate customers did not vary among the minority groups (i.e. blacks, Hispanics, Asians, and Native Americans). An implication is that value orientation may be an important component in the process of aligning the minority business firm with its environment. Further, a value system may be guiding the behavior of the minority small business owners against the overwhelming odds of racial/ethnic dissimilarities.

Suggested Citation

  • Cathy A. Enz & Marc J. Dollinger & Catherine M. Daily, 1990. "The Value Orientations of Minority and Non-Minority Small Business Owners," Entrepreneurship Theory and Practice, , vol. 15(1), pages 23-35, October.
    • Handle: RePEc:sae:entthe:v:15:y:1990:i:1:p:23-35
    DOI: 10.1177/104225879001500103
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    References listed on IDEAS

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    1. Timothy Bates, 1985. "Impact of preferential procurement policies on minority-owned businesses," The Review of Black Political Economy, Springer;National Economic Association, vol. 14(1), pages 51-65, June.
    2. Matthew C. Sonfield, 1978. "An Attitudinal Comparison of Black and White Small Businessmen1," Entrepreneurship Theory and Practice, , vol. 2(3), pages 38-45, January.
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    Cited by:

    1. Ralph Palliam & Hanas A. Cader & Charles Chiemeke, 2011. "Succession Issues among Family Entrepreneursin Countries of the Gulf," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 2(2), pages 25-34, May.
    2. John N. Pearson & Stanley E. Fawcett & Alicia Cooper, 1994. "Challenges and Approaches to Purchasing from Minority-Owned Firms: A Longitudinal Examination," Entrepreneurship Theory and Practice, , vol. 18(2), pages 71-88, January.
    3. Ivan Light & Léo–Paul Dana, 2013. "Boundaries of Social Capital in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 37(3), pages 603-624, May.
    4. Ramona Kay Zachary Heck, 2004. "A Commentary on “Entrepreneurship in Family vs. Non–Family Firms: A Resource–Based Analysis of the Effect of Organizational Cultureâ€," Entrepreneurship Theory and Practice, , vol. 28(4), pages 383-389, July.
    5. Chand, Masud & Ghorbani, Majid, 2011. "National culture, networks and ethnic entrepreneurship: A comparison of the Indian and Chinese immigrants in the US," International Business Review, Elsevier, vol. 20(6), pages 593-606.

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