How behavioural economics does and can shape public policy
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DOI: 10.1177/1035304615579346
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- Yanko Yankov, 2020. "Behavioural Economic Tools as a Way to Increase Customers’ Response in the Banking Sector," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 311-327, June.
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More about this item
Keywords
Behavioural economics; framing; hyperbolic discounting; loss aversion; randomised trials;All these keywords.
JEL classification:
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
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