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Does the market value sustainable supply chain management? New evidence from the outbreak of COVID-19

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  • Yuanyuan Hu
  • Shouming Chen
  • Wenchuan Huang

Abstract

This study aims to determine why a firm would ever engage in sustainable supply chain management (SSCM) during a turbulent era. Combining stakeholder theory, the resource-based view, and the literature on SSCM, we argue that SSCM can alleviate negative market reactions to severe external crises. Based on analyses of a sample of firms listed in China from 2019 to 2020, the results robustly display a positive relationship between SSCM and the abnormal returns surrounding the outbreak of COVID-19. The findings of this study extend the supply chain literature by constituting an important addition in external crisis times rather than only in normal times. JEL Classification: M14

Suggested Citation

  • Yuanyuan Hu & Shouming Chen & Wenchuan Huang, 2023. "Does the market value sustainable supply chain management? New evidence from the outbreak of COVID-19," Australian Journal of Management, Australian School of Business, vol. 48(2), pages 366-387, May.
    • Handle: RePEc:sae:ausman:v:48:y:2023:i:2:p:366-387
    DOI: 10.1177/03128962221094870
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    More about this item

    Keywords

    COVID-19; market reaction; public crisis; sustainable supply chain management;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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