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The Decision Process Models of Antarctic Travel Innovators

Author

Listed:
  • Grahame R. Dowling
  • David F. Midgley

    (Department of Commerce, University of Newcastle and Australian Graduate School of Management, University of New South Wales. The authors would like to thank Dick Smith and various members of his organisation for their assistance in the study, an anonymous referee for helpful suggestions and Annette Dobson, University of Newcastle for her statistical assistance.)

Abstract

A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not conform to the learning hierarchy model prevalent in the literature.

Suggested Citation

  • Grahame R. Dowling & David F. Midgley, 1978. "The Decision Process Models of Antarctic Travel Innovators," Australian Journal of Management, Australian School of Business, vol. 3(2), pages 147-161, October.
    • Handle: RePEc:sae:ausman:v:3:y:1978:i:2:p:147-161
    DOI: 10.1177/031289627800300203
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    Keywords

    DECISION; INNOVATORS; MODELS; PROCESS;
    All these keywords.

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