IDEAS home Printed from https://ideas.repec.org/a/sae/ausman/v19y1994i1p61-72.html
   My bibliography  Save this article

New “Brainstorming†Principles

Author

Listed:
  • John R. Rossiter

    (Australian Graduate School of Management, The University of New South Wales, Sydney NSW 2033.)

  • Gary L. Lilien

    (Smeal College of Business Administration, Penn State University, University Park PA 16802, USA.)

Abstract

This article presents six new principles emerging from four decades of academic and industry research on the generation of high-quality creative ideas by “brainstorming†. The principles are: (a) brainstorming insructions are essential and should emphasize, paradoxically, number and not quality of ideas; (b) a specific, difficult target should be set for the number of ideas; (c) individuals, not groups, should generate the initial ideas; (d) groups should then be used to amalgamate and refine the ideas; (e) individuals should provide the final ratings to select the best ideas, which will increase commitment to the ideas selected; and, (f) the time required for successful brainstorming should be kept remarkably short. By following these principles, brainstorming will more dependably produce high-quality creative results.

Suggested Citation

  • John R. Rossiter & Gary L. Lilien, 1994. "New “Brainstorming†Principles," Australian Journal of Management, Australian School of Business, vol. 19(1), pages 61-72, June.
    • Handle: RePEc:sae:ausman:v:19:y:1994:i:1:p:61-72
    DOI: 10.1177/031289629401900104
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/031289629401900104
    Download Restriction: no
    File URL: https://libkey.io/10.1177/031289629401900104?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gary L. Lilien & Pamela D. Morrison & Kathleen Searls & Mary Sonnack & Eric von Hippel, 2002. "Performance Assessment of the Lead User Idea-Generation Process for New Product Development," Management Science, INFORMS, vol. 48(8), pages 1042-1059, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:ausman:v:19:y:1994:i:1:p:61-72. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.agsm.edu.au .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.