IDEAS home Printed from https://ideas.repec.org/a/sae/ausman/v11y1986i2p191-202.html
   My bibliography  Save this article

The Diffusion of Bankcard in Australia: A Note

Author

Listed:
  • Jocelyn Horne

    (Faculty of Economics & Commerce, The University of Melbourne.)

Abstract

The purpose of this note is to quantify the degree of market penetration and diffusion by Bankcard in the Australian consumer credit sector. A modified demand-determined logistic model of diffusion is estimated for the sample period 1976(4)–1983(1) in which the saturation level is assumed to be driven by the weighted interest differential between Bankcard and competing credit instruments. The diffusion speed of Bankcard is shown to be more rapid than that of U.S. bank credit cards but somewhat slower than that of a new deposit instrument, saving-investment accounts analysed in Broadbent, Clements and Johnson (1981).

Suggested Citation

  • Jocelyn Horne, 1986. "The Diffusion of Bankcard in Australia: A Note," Australian Journal of Management, Australian School of Business, vol. 11(2), pages 191-202, December.
    • Handle: RePEc:sae:ausman:v:11:y:1986:i:2:p:191-202
    DOI: 10.1177/031289628601100205
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/031289628601100205
    Download Restriction: no
    File URL: https://libkey.io/10.1177/031289628601100205?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. White, Kenneth J, 1976. "The Effect of Bank Credit Cards on the Household Transactions Demand for Money," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 8(1), pages 51-61, February.
    2. Bass, Frank M, 1980. "The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations," The Journal of Business, University of Chicago Press, vol. 53(3), pages 51-67, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oscar Gutiérrez & Francisco Ruiz-Aliseda, 2011. "Real options with unknown-date events," Annals of Finance, Springer, vol. 7(2), pages 171-198, May.
    2. Chatwin, Richard E., 2000. "Optimal dynamic pricing of perishable products with stochastic demand and a finite set of prices," European Journal of Operational Research, Elsevier, vol. 125(1), pages 149-174, August.
    3. Rajshree Agarwal & Barry L. Bayus, 2002. "The Market Evolution and Sales Takeoff of Product Innovations," Management Science, INFORMS, vol. 48(8), pages 1024-1041, August.
    4. Zhang, Xiaoqun, 2013. "Income disparity and digital divide: The Internet Consumption Model and cross-country empirical research," Telecommunications Policy, Elsevier, vol. 37(6), pages 515-529.
    5. Trichy V. Krishnan & Frank M. Bass & Dipak C. Jain, 1999. "Optimal Pricing Strategy for New Products," Management Science, INFORMS, vol. 45(12), pages 1650-1663, December.
    6. Wagner A. Kamakura & Siva K. Balasubramanian, 1987. "Long‐term forecasting with innovation diffusion models: The impact of replacement purchases," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 6(1), pages 1-19.
    7. Peters, Kay & Albers, Sönke & Kumar, V., 2008. "Is there more to international Diffusion than Culture? An investigation on the Role of Marketing and Industry Variables," EconStor Preprints 27678, ZBW - Leibniz Information Centre for Economics.
    8. Paulo Maçãs Nunes, 2015. "Pricing Strategy In The Context Of Durable Goods Monopoly With Discrete Demand," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 60(204), pages 61-74, January –.
    9. Stefania Sitzia & Daniel John Zizzo, 2010. "Price low and then price high or price high and then price low?," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2010-08, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    10. Geroski, P. A., 2000. "Models of technology diffusion," Research Policy, Elsevier, vol. 29(4-5), pages 603-625, April.
    11. Flachsbarth, Insa & Grassnick, Nina & Masood, Amjad & Bruemmer, Bernhard, 2018. "The Uneven Spread of Private Food Quality Standards over Time and Space," 2018 Annual Meeting, August 5-7, Washington, D.C. 274197, Agricultural and Applied Economics Association.
    12. Kenneth Gillingham & Richard G. Newell & Karen Palmer, 2009. "Energy Efficiency Economics and Policy," Annual Review of Resource Economics, Annual Reviews, vol. 1(1), pages 597-620, September.
    13. Shaliza Azreen Mohd Zulkifli, 2014. "Money: The art of keeping it," Proceedings of International Academic Conferences 0902523, International Institute of Social and Economic Sciences.
    14. Chaab, Jafar & Zaccour, Georges, 2024. "Dynamic pricing in the presence of social externalities and reference-price effect," Omega, Elsevier, vol. 122(C).
    15. Marc Baudry & Clément Bonnet, 2019. "Demand-Pull Instruments and the Development of Wind Power in Europe: A Counterfactual Analysis," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(2), pages 385-429, June.
    16. Sujeetha Selvakkumaran & Erik O. Ahlgren, 2018. "Model-Based Exploration of Co-Creation Efforts: The Case of Solar Photovoltaics (PV) in Skåne, Sweden," Sustainability, MDPI, vol. 10(11), pages 1-23, October.
    17. Federico Gaudenzi, 2020. "Bias in purchase decisions: correlation between expectations and procrastination in high and low involvement products," Working Papers hal-02560384, HAL.
    18. Chang, Byeong-Yun & Li, Xu & Kim, Yun Bae, 2014. "Performance comparison of two diffusion models in a saturated mobile phone market," Technological Forecasting and Social Change, Elsevier, vol. 86(C), pages 41-48.
    19. Weiss, Martin & Patel, Martin K. & Junginger, Martin & Blok, Kornelis, 2010. "Analyzing price and efficiency dynamics of large appliances with the experience curve approach," Energy Policy, Elsevier, vol. 38(2), pages 770-783, February.
    20. Baldauf, Artur & Dockner, Engelbert J. & Reisinger, Heribert, 2000. "The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets," Journal of Business Research, Elsevier, vol. 50(2), pages 201-207, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:ausman:v:11:y:1986:i:2:p:191-202. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.agsm.edu.au .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.