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The Diffusion of Bankcard in Australia: A Note

Author

Listed:
  • Jocelyn Horne

    (Faculty of Economics & Commerce, The University of Melbourne.)

Abstract

The purpose of this note is to quantify the degree of market penetration and diffusion by Bankcard in the Australian consumer credit sector. A modified demand-determined logistic model of diffusion is estimated for the sample period 1976(4)–1983(1) in which the saturation level is assumed to be driven by the weighted interest differential between Bankcard and competing credit instruments. The diffusion speed of Bankcard is shown to be more rapid than that of U.S. bank credit cards but somewhat slower than that of a new deposit instrument, saving-investment accounts analysed in Broadbent, Clements and Johnson (1981).

Suggested Citation

  • Jocelyn Horne, 1986. "The Diffusion of Bankcard in Australia: A Note," Australian Journal of Management, Australian School of Business, vol. 11(2), pages 191-202, December.
    • Handle: RePEc:sae:ausman:v:11:y:1986:i:2:p:191-202
    DOI: 10.1177/031289628601100205
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    References listed on IDEAS

    as
    1. White, Kenneth J, 1976. "The Effect of Bank Credit Cards on the Household Transactions Demand for Money," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 8(1), pages 51-61, February.
    2. Bass, Frank M, 1980. "The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations," The Journal of Business, University of Chicago Press, vol. 53(3), pages 51-67, July.
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