The Sweet Enchantment of Color-Blind Racism in Obamerica

It has become accepted dogma among whites in the United States that race is no longer a central factor determining the life chances of Americans. In this article, the authors counter this myth by describing how the ideology of color-blind racism works to defend and justify the contemporary racial order. The authors illustrate three basic frames of this ideology, namely, abstract liberalism, cultural racism, and minimization of racism. The authors then examine research that has empirically shown the effects of color-blind racism on whites’ reactions to Hurricane Katrina, among whites who have adopted children of color, and in America’s elite law schools. Finally, the authors examine how the election of Barack Obama is not an example of America becoming a “post-racial†country but reflects color-blind racism. The authors argue that the Obama phenomenon as a cultural symbol and his political stance and persona on race are compatible with color-blind racism. The authors conclude with the prognosis that, under the Obama administration, the tentacles of color-blind racism will reach even deeper into the crevices of the American polity.