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What Is U.S. Television Now?

Author

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  • Amanda D. Lotz

    (AUniversity of Michigan)

Abstract

This article explores the institutional adjustments that have altered the operation of the U.S. television industry over the past twenty years. The author first chronicles those industrial norms that characterized television during its “network era†(1952 to mid-1980s) and upon which most ideas about the role of television in society are based. She then explores the ways in which adjustments in technologies, industrial formations, governmental policies, practices of looking, and textual formations have redefined the norms of television in the United States since the mid-1980s. Analysis of the shifts in the institutional and cultural functions of television reveals the articulations between the dominant industrial practices and the forms, texts, and cultural role of the medium. Such a conception of shifts of the medium allows us to understand recent changes as an evolution of this central cultural medium rather than its demise.

Suggested Citation

  • Amanda D. Lotz, 2009. "What Is U.S. Television Now?," The ANNALS of the American Academy of Political and Social Science, , vol. 625(1), pages 49-59, September.
    • Handle: RePEc:sae:anname:v:625:y:2009:i:1:p:49-59
    DOI: 10.1177/0002716209338366
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    Cited by:

    1. Alexander Dhoest & Nele Simons, 2016. "Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences," Media and Communication, Cogitatio Press, vol. 4(3), pages 176-184.
    2. Lothar Mikos, 2016. "Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany," Media and Communication, Cogitatio Press, vol. 4(3), pages 154-161.

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