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Economic Consequences of the Informational Characteristics of Mass Media

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  • Steve Wildman

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  • Steve Wildman, 1982. "Economic Consequences of the Informational Characteristics of Mass Media," The American Economist, Sage Publications, vol. 26(1), pages 5-10, March.
    • Handle: RePEc:sae:amerec:v:26:y:1982:i:1:p:5-10
    DOI: 10.1177/056943458202600101
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    References listed on IDEAS

    as
    1. Porter, Michael E, 1974. "Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries," The Review of Economics and Statistics, MIT Press, vol. 56(4), pages 419-436, November.
    2. Stanley I. Ornstein, 1977. "Industrial Concentration and Advertising Intensity," Books, American Enterprise Institute, number 969587, September.
    3. Mueller, Willard F & Rogers, Richard T, 1980. "The Role of Advertising in Changing Concentration of Manufacturing Industries," The Review of Economics and Statistics, MIT Press, vol. 62(1), pages 89-96, February.
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