IDEAS home Printed from https://ideas.repec.org/a/rss/jnljms/v5i1p3.html
   My bibliography  Save this article

Proactive Market Orientation, Radical Service Innovation, and Performance: Moderating Effects of Size and Competitive Intensity

Author

Listed:
  • Ngatno

Abstract

This study provides new insights by examining effects of proactive market orientation on radical service innovation and performance. This study also evaluates how the moderating effect of competitive intensity and firm size on these relationships. The data collection was done using a survey. The sample of this study was manager or director of rural credit bank in Central Java, Indonesia. 128 questionnaires were distributed with 85.93% response rate. The data were analyzed using Generalized Structured Component Analysis (GSCA). The results reveal that: a) proactive customer orientation and proactive competitor orientation have a positive effect on radical service innovation. b) The moderating effect analysis shows that competitive intensity can strengthen only on the relationship between proactive customer orientations on radical service innovation, in the other hand the firm size can weaken only the relationship between proactive competitor orientation and radical service innovation. The findings offer insight for rural credit bank to increase proactive market orientation as radical service innovation determinant.

Suggested Citation

  • Ngatno, 2015. "Proactive Market Orientation, Radical Service Innovation, and Performance: Moderating Effects of Size and Competitive Intensity," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(1), pages 68-84.
    • Handle: RePEc:rss:jnljms:v5i1p3
    as

    Download full text from publisher

    File URL: http://rassweb.org/admin/pages/ResearchPapers/Paper%203_1497375692.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kamien, Morton I & Schwartz, Nancy L, 1975. "Market Structure and Innovation: A Survey," Journal of Economic Literature, American Economic Association, vol. 13(1), pages 1-37, March.
    2. Dil Bahadur Rahut & Ivan Velasquez Castellanos & Pravakar Sahoo, 2012. "Performance of Financial Institutions in Bhutan," Asia-Pacific Development Journal, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), vol. 19(1), pages 97-138, June.
    3. Cooper, Arnold C., 1993. "Challenges in predicting new firm performance," Journal of Business Venturing, Elsevier, vol. 8(3), pages 241-253, May.
    4. Cohen, Wesley M & Klepper, Steven, 1996. "Firm Size and the Nature of Innovation within Industries: The Case of Process and Product R&D," The Review of Economics and Statistics, MIT Press, vol. 78(2), pages 232-243, May.
    5. Brush, Candida G. & Vanderwerf, Pieter A., 1992. "A comparison of methods and sources for obtaining estimates of new venture performance," Journal of Business Venturing, Elsevier, vol. 7(2), pages 157-170, March.
    6. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    7. Hung, Richard Yu Yuan & Yang, Baiyin & Lien, Bella Ya-Hui & McLean, Gary N. & Kuo, Yu-Ming, 2010. "Dynamic capability: Impact of process alignment and organizational learning culture on performance," Journal of World Business, Elsevier, vol. 45(3), pages 285-294, July.
    8. Cynthia A. Montgomery & Birger Wernerfelt, 1988. "Diversification, Ricardian Rents, and Tobin's q," RAND Journal of Economics, The RAND Corporation, vol. 19(4), pages 623-632, Winter.
    9. Heungsun Hwang & Yoshio Takane, 2004. "Generalized structured component analysis," Psychometrika, Springer;The Psychometric Society, vol. 69(1), pages 81-99, March.
    10. Wiklund, Johan & Shepherd, Dean, 2005. "Entrepreneurial orientation and small business performance: a configurational approach," Journal of Business Venturing, Elsevier, vol. 20(1), pages 71-91, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chris P. Eveleens & Frank J. Rijnsoever & Eva M. M. I. Niesten, 2017. "How network-based incubation helps start-up performance: a systematic review against the background of management theories," The Journal of Technology Transfer, Springer, vol. 42(3), pages 676-713, June.
    2. Bürgel, Oliver & Fier, Andreas & Licht, Georg & Murray, Gordon & Nerlinger, Eric A., 1998. "The internationalisation of British and German start-up companies in high-technology industries," ZEW Discussion Papers 98-34, ZEW - Leibniz Centre for European Economic Research.
    3. Zahra, Shaker A., 1996. "Technology strategy and new venture performance: A study of corporate-sponsored and independent biotechnology ventures," Journal of Business Venturing, Elsevier, vol. 11(4), pages 289-321, July.
    4. Michael Sheppard, 2020. "The relationship between discretionary slack and growth in small firms," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 195-219, March.
    5. Min Ju & Hongxin Zhao, 2009. "Behind organizational slack and firm performance in China: The moderating roles of ownership and competitive intensity," Asia Pacific Journal of Management, Springer, vol. 26(4), pages 701-717, December.
    6. Gianluigi Giustiziero & Tobias Kretschmer & Deepak Somaya & Brian Wu, 2023. "Hyperspecialization and hyperscaling: A resource‐based theory of the digital firm," Strategic Management Journal, Wiley Blackwell, vol. 44(6), pages 1391-1424, June.
    7. Frank T. Rothaermel & Maria Tereza Alexandre, 2009. "Ambidexterity in Technology Sourcing: The Moderating Role of Absorptive Capacity," Organization Science, INFORMS, vol. 20(4), pages 759-780, August.
    8. Mayer-Haug, Katrin & Read, Stuart & Brinckmann, Jan & Dew, Nicholas & Grichnik, Dietmar, 2013. "Entrepreneurial talent and venture performance: A meta-analytic investigation of SMEs," Research Policy, Elsevier, vol. 42(6), pages 1251-1273.
    9. Hervas-Oliver, Jose-Luis & Sempere-Ripoll, Francisca & Boronat-Moll, Carles, 2012. "Process innovation objectives and management complementarities: patterns, drivers, co-adoption and performance effects," MERIT Working Papers 2012-051, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    10. Hafeez, Salima & Rana, Asif Mehmood & Chaudhry, Rashid Mehmood & Khan, Muhammad Aslam & Ahmad, H.Mushtaq & Rehman, Kashif Ur, 2011. "Perspectives of entrepreneurial orientation with the quality of life," MPRA Paper 53860, University Library of Munich, Germany.
    11. Yyes Robichaud & Jean-Charles Cachon & Egbert Mcgraw, 2018. "Gender Comparisons In Success Evaluation And Sme Performance In Canada," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-26, March.
    12. Richard Arend, 2013. "Ethics-focused dynamic capabilities: a small business perspective," Small Business Economics, Springer, vol. 41(1), pages 1-24, June.
    13. Vishal Gupta & Sandra C. Mortal & Tina Yang, 2018. "Entrepreneurial orientation and firm value: Does managerial discretion play a role?," Review of Managerial Science, Springer, vol. 12(1), pages 1-26, January.
    14. Lin, Hsing-Er & Hsu, I-Chieh & Hsu, Audrey Wenhsin & Chung, Hsi-Mei, 2020. "Creating competitive advantages: Interactions between ambidextrous diversification strategy and contextual factors from a dynamic capability perspective," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    15. Gras, David & Nason, Robert S., 2015. "Bric by bric: The role of the family household in sustaining a venture in impoverished Indian slums," Journal of Business Venturing, Elsevier, vol. 30(4), pages 546-563.
    16. Tânia Gonçalves & Mário Sérgio Teixeira & José G. Dias & Sofia Gouveia & Ricardo Jorge Correia, 2021. "Commitment to exporting as an antecedent of organizational skills and firm performance," Journal of Business Economics, Springer, vol. 91(7), pages 1063-1084, September.
    17. John A. Pearce II & David A. Fritz & Peter S. Davis, 2010. "Entrepreneurial Orientation and the Performance of Religious Congregations as Predicted by Rational Choice Theory," Entrepreneurship Theory and Practice, , vol. 34(1), pages 219-248, January.
    18. Mitja Ruzzier & Evan J. Douglas & Maja Konečnik Ruzzier & Jana Hojnik, 2020. "International Entrepreneurial Orientation and the Intention to Internationalize," Sustainability, MDPI, vol. 12(14), pages 1-19, July.
    19. Danny Miller & Isabelle Le Breton–Miller, 2017. "Sources of Entrepreneurial Courage and Imagination: Three Perspectives, Three Contexts," Entrepreneurship Theory and Practice, , vol. 41(5), pages 667-675, September.
    20. Semih Akçomak & Erdal Akdeve & Derya Findik, 2013. "How do ICT firms in Turkey manage innovation? Diversity in expertise versus diversity in markets," STPS Working Papers 1301, STPS - Science and Technology Policy Studies Center, Middle East Technical University, revised Apr 2013.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rss:jnljms:v5i1p3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Danish Khalil (email available below). General contact details of provider: http://www.rassweb.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.