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Cultural Dimensions of Pakistan: A Comparison of Sindh, Punjab, Balochistan and Khyber Pakhtunkhwa Provinces

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  • Mehmood Anjum
  • Syed Muhammad. Zia
  • Hasan Raza

Abstract

Dowling et al, (2008), elaborates that cultural understanding can direct to better success of international business endeavors and absence of it can only as well direct to their failure. The Provinces of Sindh, Punjab, Balochistan and Khyber Pakhtunkhwa do not have resemblance roots and cultural background and each province has distinctive language, ethnicity and culture, and its cause the cultural diversity in Pakistan. The goal of the study is to look into the cultural dimensions of these four provinces of Pakistan. The Greet Hofstede‟s values survey module (2013) has been used as an instrument in this research. The data of 632 participants were utilized in this research for final investigation. The results verify the significant difference among cultural dimensions of four provinces of Pakistan. This research is an attempt to create cultural awareness and understanding of cultural diversity for global business managers to work and global organizations to start business in Pakistan.

Suggested Citation

  • Mehmood Anjum & Syed Muhammad. Zia & Hasan Raza, 2014. "Cultural Dimensions of Pakistan: A Comparison of Sindh, Punjab, Balochistan and Khyber Pakhtunkhwa Provinces," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 4(6), pages 261-276.
    • Handle: RePEc:rss:jnljms:v4i6p3
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    References listed on IDEAS

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    1. Hofstede, Geert, 1994. "The business of international business is culture," International Business Review, Elsevier, vol. 3(1), pages 1-14, March.
    2. Ahrens, Thomas & Chapman, Christopher S., 2006. "Doing qualitative field research in management accounting: Positioning data to contribute to theory," Accounting, Organizations and Society, Elsevier, vol. 31(8), pages 819-841, November.
    3. Sudhir H Kale & John W Barnes, 1992. "Understanding the Domain of Cross-National Buyer-Seller Interactions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(1), pages 101-132, March.
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    Cited by:

    1. Anjum Mehmood & Muhammad Zia Syed & Ahmed Khan Waheed, 2015. "Cultural Comparison of Trait Emotional Intelligence among the Provinces of Pakistan (Sindh, Punjab, Khyber Pakhtunkhwa and Balochistan)," Journal of Intercultural Management, Sciendo, vol. 7(3), pages 15-37, September.
    2. Hanan Al Mubarak, 2023. "The Effect of National Culture on the Creation of Positive Emotions: A Study Involving a Selection of States in India," International Journal of Culture and History, Macrothink Institute, vol. 10(1), pages 163-163, December.

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