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Servicing The Market Niche €“ A Possible Solution For The Maintenance And/Or Success Of The Firm On The Market In The Context Of The Global Economic Crisis

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  • Doina I. POPESCU

    (The Bucharest University of Economic Studies, Piata Romana 6, Bucharest, Romania)

Abstract

This work shows the importance of servicing the market niche by firms operating in the garment industry in the context of the world economic crisis. The paper presents the necessity of adapting companies’ strategies based on the main trends set out by the global economic crisis. Within this work is presented a study that aims to highlight the degree in which Romanian firms acting in the clothing industry service the market niche, their identification, the measure in which these firms’ management considers this strategy as a potential solution for the maintenance and/or success of their products on the market. In addition, the prospects concerning the increase in the number of companies servicing market niches are also described.

Suggested Citation

  • Doina I. POPESCU, 2013. "Servicing The Market Niche €“ A Possible Solution For The Maintenance And/Or Success Of The Firm On The Market In The Context Of The Global Economic Crisis," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(1), pages 79-96, March.
    • Handle: RePEc:rom:mrpase:v:5:y:2013:i:1:p:79-96
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    References listed on IDEAS

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    1. Jean-Marie Chevalier, 1991. "Éléments de réflexion stratégique sur la filière textile," Revue d'Économie Industrielle, Programme National Persée, vol. 56(1), pages 27-45.
    2. Monica DUDIAN, 2012. "Governance Mechanisms And Organizational Innovation Within The Textile Industry And Textile Products," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4), pages 47-55, December.
    3. Udo Staber, 2001. "Spatial Proximity and Firm Survival in a Declining Industrial District: The Case of Knitwear Firms in Baden-Wu¨rttemberg," Regional Studies, Taylor & Francis Journals, vol. 35(4), pages 329-341.
    4. Monica DUDIAN & Liliana CRACIUN, 2011. "Industrial Agglomerations and Clusters. The Textile and Textile Products Industry from Romania," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 40-51, June.
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