IDEAS home Printed from https://ideas.repec.org/a/rom/merase/v5y2020i1p23-32.html
   My bibliography  Save this article

Clustering Consumers Through their Consumption Behavior: Analysis on the Fashion Industry

Author

Listed:
  • Andreea-Ionela PUIU

    (Bucharest University of Economic Studies, Romania)

Abstract

The actual paper aimed to confirm the validity of the consumer styles inventory scale, developed by Sproles and Kendall (1986) on people aged 18-45 years based on their consumption behaviour when it comes to the clothing industry. In this respect, I applied the consumer styles inventory scale on individuals from the Romanian space aged 18-45 years, the responses being collected via online platforms. To the gathered data were applied, in the first part, an exploratory analysis, followed by confirmatory factor analysis. In the second part, the K-means cluster analysis was used to segment individuals in distinct groups based on their demographic characteristics and their financial involvement in purchasing fashion items. The output of the k-means cluster analysis distinguished eight segments of consumers defined as: casual consumer, quality-seeker consumer, irrational consumer, indifferent consumer, habitual consumer, occasional consumer, fashion consciousness consumer and passive consumer.

Suggested Citation

  • Andreea-Ionela PUIU, 2020. "Clustering Consumers Through their Consumption Behavior: Analysis on the Fashion Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 23-32, June.
    • Handle: RePEc:rom:merase:v:5:y:2020:i:1:p:23-32
    as

    Download full text from publisher

    File URL: https://mer.ase.ro/files/2020-1/5-3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rosseel, Yves, 2012. "lavaan: An R Package for Structural Equation Modeling," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 48(i02).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sonia Nawrocka & Hans De Witte & Margherita Pasini & Margherita Brondino, 2023. "A Person-Centered Approach to Job Insecurity: Is There a Reciprocal Relationship between the Quantitative and Qualitative Dimensions of Job Insecurity?," IJERPH, MDPI, vol. 20(7), pages 1-27, March.
    2. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    3. Masashi Soga & Kevin J. Gaston & Yuichi Yamaura & Kiyo Kurisu & Keisuke Hanaki, 2016. "Both Direct and Vicarious Experiences of Nature Affect Children’s Willingness to Conserve Biodiversity," IJERPH, MDPI, vol. 13(6), pages 1-12, May.
    4. César Merino-Soto & Gina Chávez-Ventura & Verónica López-Fernández & Guillermo M. Chans & Filiberto Toledano-Toledano, 2022. "Learning Self-Regulation Questionnaire (SRQ-L): Psychometric and Measurement Invariance Evidence in Peruvian Undergraduate Students," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    5. Nathaniel Oliver Iotti & Damiano Menin & Tomas Jungert, 2022. "Early Adolescents’ Motivations to Defend Victims of Cyberbullying," IJERPH, MDPI, vol. 19(14), pages 1-9, July.
    6. AJ Golio, 2024. "Whose Neighborhood Now? Gentrification and Community Life in Low-Income Urban Neighborhoods," Working Papers 24-29, Center for Economic Studies, U.S. Census Bureau.
    7. Peter Tavel & Bibiana Jozefiakova & Peter Telicak & Jana Furstova & Michal Puza & Natalia Kascakova, 2022. "Psychometric Analysis of the Shortened Version of the Spiritual Well-Being Scale on the Slovak Population (SWBS-Sk)," IJERPH, MDPI, vol. 19(1), pages 1-12, January.
    8. Allen, Jaime & Eboli, Laura & Forciniti, Carmen & Mazzulla, Gabriella & Ortúzar, Juan de Dios, 2019. "The role of critical incidents and involvement in transit satisfaction and loyalty," Transport Policy, Elsevier, vol. 75(C), pages 57-69.
    9. Christoph Dworschak, 2024. "Bias mitigation in empirical peace and conflict studies: A short primer on posttreatment variables," Journal of Peace Research, Peace Research Institute Oslo, vol. 61(3), pages 462-476, May.
    10. Andreea-Ionela Puiu & Anca Monica Ardeleanu & Camelia Cojocaru & Anca Bratu, 2021. "Exploring the Effect of Status Quo, Innovativeness, and Involvement Tendencies on Luxury Fashion Innovations: The Mediation Role of Status Consumption," Mathematics, MDPI, vol. 9(9), pages 1-18, May.
    11. Slupphaug, KJell & Mehmetoglu, Mehmet & Mittner, Matthias, 2024. "modsem: An R package for estimating latent interactions and quadratic effects," OSF Preprints h3rpw, Center for Open Science.
    12. Andres Trujillo-Barrera & Joost M. E. Pennings & Dianne Hofenk, 2016. "Understanding producers' motives for adopting sustainable practices: the role of expected rewards, risk perception and risk tolerance," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 43(3), pages 359-382.
    13. Daria J. Kuss & Lydia Harkin & Eiman Kanjo & Joel Billieux, 2018. "Problematic Smartphone Use: Investigating Contemporary Experiences Using a Convergent Design," IJERPH, MDPI, vol. 15(1), pages 1-16, January.
    14. Allen, Jaime & Muñoz, Juan Carlos & Ortúzar, Juan de Dios, 2019. "On evasion behaviour in public transport: Dissatisfaction or contagion?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 626-651.
    15. Cloarec, Julien, 2022. "Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization," Journal of Business Research, Elsevier, vol. 152(C), pages 144-153.
    16. Merkle, Edgar C. & Steyvers, Mark & Mellers, Barbara & Tetlock, Philip E., 2017. "A neglected dimension of good forecasting judgment: The questions we choose also matter," International Journal of Forecasting, Elsevier, vol. 33(4), pages 817-832.
    17. Sai-fu Fung & Esther Oi-wah Chow & Chau-kiu Cheung, 2020. "Development and Evaluation of the Psychometric Properties of a Brief Wisdom Development Scale," IJERPH, MDPI, vol. 17(8), pages 1-14, April.
    18. Goran Calic & Moren Lévesque & Anton Shevchenko, 2024. "On why women-owned businesses take more time to secure microloans," Small Business Economics, Springer, vol. 63(3), pages 917-938, October.
    19. Dang Vu, Hoai Nam & Nielsen, Martin Reinhardt, 2022. "Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour," Ecological Economics, Elsevier, vol. 195(C).
    20. Tahani Z. Aldahdouh & Petri Nokelainen & Vesa Korhonen, 2020. "Technology and Social Media Usage in Higher Education: The Influence of Individual Innovativeness," SAGE Open, , vol. 10(1), pages 21582440198, January.

    More about this item

    Keywords

    cluster analysis; consumer behaviour; consumer styles inventory; fashion industry.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:merase:v:5:y:2020:i:1:p:23-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.