Challenges Of Managing Human Capital In Albanian Businesses In The Context Of The Global Market

Countries between one region or continent and beyond, have merged their barriers between making the globe smaller, often cited as a global village. Managers have many challenges due to the complex and variable environment consistently. In this environment, a vital factor is human capital. The organization can achieve success because human capital can create new technology, innovation, good and quality services, differentiation. Challenges that arise are recruiting employees with appropriate skills, adaptation, the continuous training them to adapt to change, motivation, promotion. The purpose of this study is the importance of human capital in the process of adaptation of albanian firms in the global market. The methodology of this paper is based on the collection of primary and secondary data from various source, use interviews with business entrepreneurs, top managers, human resource managers. The approach used is on different studies about this issue. Some of the main results are: many businesses albanians fail in expansion abroad. Among the main factors of influence are: not putting the right people, lack experience, not forecast at the right time to change the behavior of consumers or other stakeholders speeds change influencing markets, often late response. However, there are few businesses albanian competitive regional markets, the European continentand beyond. There are different implications like, lack of appropriate criteria of recruitment, failure in the programs implementation during the process of adaptation managers, etc.