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Relational Capital As An Instrument Of Increasing Competitiveness

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  • Regina LENART

Abstract

In the paper is made an attempt to provide analyses of theoretical fundamentals and principles of cross-organisational collaboration, collaborative advantage, and also of corporate social responsibility. It allows to know the essence of this notion in the context of increasing company's competitive advantage. Investigations show that organisational collaboration is becoming a universal instrument of pro-ethical management oriented to harmonisation of company 's goals and objectives with justified expectations of external and internal stakeholders. It creates conducive circumstances to increasing competitive advantage of modern companies

Suggested Citation

  • Regina LENART, 2014. "Relational Capital As An Instrument Of Increasing Competitiveness," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 14-26, November.
    • Handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:14-26
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    3. Jean L Johnson & John B Cullen & Tomoaki Sakano & Hideyuki Takenouchi, 1996. "Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliances," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(5), pages 981-1004, December.
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