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Sustained And Balanced Growth Of ? Small Quasi-Diversified Company: Strategic Aspects

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  • Emil PAPAZOV
  • Lyudmila MIHAYLOVA

Abstract

This paper discusses issues related to the strategic aspects of sustained and balanced growth of a small company with a quasi-diversified production/market structure. Using ? matrix model adequate to the resource and information capabilities of small firms, the contribution of each product set on growth, efficiency and finances of the company is evaluated at first. Then, on the basis of the analysis, specific strategic moves are outlined and the possibility of their realization discussed. A small Bulgarian winery offering a limited assortment of wines on the market has been chosen as an object of this research.

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  • Emil PAPAZOV & Lyudmila MIHAYLOVA, 2013. "Sustained And Balanced Growth Of ? Small Quasi-Diversified Company: Strategic Aspects," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 441-451, November.
    • Handle: RePEc:rom:mancon:v:7:y:2013:i:1:p:441-451
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    1. Ion VERBONCU & Ciprian NICOLESCU, 2012. "Previsional Dimension of Management in Romanian Companies," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(2), pages 269-276, December.
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