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Strategies Of Luxury Brands In The New Socio-Economic Context

Author

Listed:
  • Doina I. POPESCU
  • Eduard-Gabriel CEPTUREANU
  • Sebastian-Ion CEPTUREANU

Abstract

The paper presents the strategies adopted by luxury brands in the context of new challenges related to social responsibility. Thus, trends are presented regarding the foundation and implementation of strategies of luxury brands that respond to the major problem of today's society, namely the fact that fashion is highly polluting, contributing to climate change. Also, the paper presents the results of a study on the attitude of European consumers towards the sustainability and transparency of the supply chain from luxury industry.

Suggested Citation

  • Doina I. POPESCU & Eduard-Gabriel CEPTUREANU & Sebastian-Ion CEPTUREANU, 2019. "Strategies Of Luxury Brands In The New Socio-Economic Context," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 722-729, November.
    • Handle: RePEc:rom:mancon:v:13:y:2019:i:1:p:722-729
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    References listed on IDEAS

    as
    1. Doina I. Popescu, 2012. "Economic Recovery Strategies For An Innovative Romanian Industrial Sector," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 6(1), pages 433-438, November.
    2. Sebastian Ion Ceptureanu & Eduard Gabriel Ceptureanu & Marieta Olaru & Doina I. Popescu, 2018. "An Exploratory Study on Knowledge Management Process Barriers in the Oil Industry," Energies, MDPI, vol. 11(8), pages 1-15, July.
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