Customer Loyalty Programs For The Hospitality Industry And Their Implications On Hotel Revenues
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- Virginie Bruneau & Valérie Swaen & Pietro Zidda, 2018. "Are loyalty program members really engaged? Measuring customer engagement in loyalty programs," Post-Print hal-01820365, HAL.
- Katrin Marquardt & Marieta Olaru & Ioana Ceausu, 2017. "Study on the Development of Quality Measurements Models for Steering Business Services in Relation to Customer Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-95, February.
- Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
- Virginie Bruneau & Valérie Swaen & Pietro Zidda, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Post-Print hal-02117696, HAL.
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Keywords
competitive business; customer incentives; loyalty programs; personalized offers; profit;All these keywords.
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