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Investigating The Innovation Potential Of A Company Obtained Through Social Media

Author

Listed:
  • Andreea BARBU
  • Gheorghe MILITARU

Abstract

The 21st century is a century of technology where social media is the quickest developing pattern in the history of technology. With just one click or a quick look at your phone, you can access an entire world of content. So, here it can be the perfect place for companies to make themselves known on the market, to provide or capture information, to gather reactions, to adapt, to innovate, to develop. In this regard, the authors of this paper conducted an exploratory study to analyse the relationship between social media and the innovation potential of an organization, in order to understand how and if different social media networks affect the capacity of companies to develop new products or services, to improve products or services or even work processes. The results pointed out that the social media networks will positively affect the innovation potential. Also, we identified the social media network that positively influence the most the innovation potential of a company, taking into account a sample of graduated engineers from the University POLITEHNICA of Bucharest, Romania.

Suggested Citation

  • Andreea BARBU & Gheorghe MILITARU, 2018. "Investigating The Innovation Potential Of A Company Obtained Through Social Media," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 247-258, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:247-258
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    Cited by:

    1. Andreea Barbu & Gheorghe Militaru & Dana Corina Deselnicu & Ştefan-Alexandru Catană, 2021. "Key Success Factors That Enable IT Service Providers to Achieve Organizational Performance: Evidence from Romania," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
    2. Andreea BARBU, 2020. "An Analysis Of Youth Behavior On Social Networks During The Covid-19 Pandemic. Evidence From Romania," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(5), pages 177-193, October.

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