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Curriculum, Administrative Easiness, Educational Pricing for the Programme Enrollment Intention: A Case from a Private Higher Education Institution in Malaysia

Author

Listed:
  • Dazmin DAUD

    (Faculty of Business and Information Science, UCSI University, Kuala Lumpur, Malaysia)

  • Dominic WONG

    (Faculty of Business and Information Science, UCSI University, Kuala Lumpur, Malaysia)

  • Wai Kee HO

    (Faculty of Business and Information Science, UCSI University, Kuala Lumpur, Malaysia)

  • Jasmine LAU

    (Faculty of Business and Information Science, UCSI University, Kuala Lumpur, Malaysia)

Abstract

Selecting a Higher Education Institution (HEI) is getting more challenging nowadays as there are many higher learning institutions in Malaysia. This paper is to discuss and find out main factors in Programme Enrollment Intention (PEI) for tertiary level students in independent variables of curriculum, administrative easiness and pricing. Regression analysis was used to study the causal relationship between PEI and independent variables. The findings indicate that curriculum and administrative easiness are two factors that have significant influence towards PEI. Discussion and limitations of the study are also discussed.

Suggested Citation

  • Dazmin DAUD & Dominic WONG & Wai Kee HO & Jasmine LAU, 2012. "Curriculum, Administrative Easiness, Educational Pricing for the Programme Enrollment Intention: A Case from a Private Higher Education Institution in Malaysia," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(2), pages 412-422, December.
    • Handle: RePEc:rom:econmn:v:15:y:2012:i:2:p:412-422
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    References listed on IDEAS

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    1. Donald E. Heller, 1997. "Student Price Response in Higher Education," The Journal of Higher Education, Taylor & Francis Journals, vol. 68(6), pages 624-659, November.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    More about this item

    Keywords

    Programme Enrollment Intention; curriculum; administrative easiness; pricing; private higher education institutions.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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