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Building Consumers’ Trust In Online Retailing Services

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  • Gheorghe H. POPESCU

    (Christian University Dimitrie Cantemir, Bucharest)

Abstract

Over the past decade, there has been increasing evidence describing the relevance of trusting the online retailer, purchaser trust in e-commerce, and the absence of customer protection procedure. The purpose of this study is to examine determinants of online retail for e-consumers, critical factors that affect online retailing, and consumers’ perceptions of online retailing service quality

Suggested Citation

  • Gheorghe H. POPESCU, 2014. "Building Consumers’ Trust In Online Retailing Services," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 158-163, June.
    • Handle: RePEc:rom:compca:v:10:y:2014:i:1:p:158-163
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    References listed on IDEAS

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    1. Dan J. Kim & Donald L. Ferrin & H. Raghav Rao, 2009. "Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration," Information Systems Research, INFORMS, vol. 20(2), pages 237-257, June.
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