Synthesizing the Relationship between Reported Dissonance and Post-Purchase Responses in High Involvement Decisions Using Structural Equation Modeling (SEM)
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DOI: 10.22610/jebs.v8i6(J).1487
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References listed on IDEAS
- Geva, Aviva & Goldman, Arieh, 1991. "Duality in consumer post-purchase attitude," Journal of Economic Psychology, Elsevier, vol. 12(1), pages 141-164, March.
- Mateja Kos Koklic & Irena Vida, 2009. "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 7(1), pages 75-96.
- Sanjana Brijball Parumasur & Nabendra Parumasur, 2016. "Scale Development, Validation and Use of Structural Equation Modelling to Test the Impact of Consumer Confidence and Persuasibility on Dissonance," Journal of Economics and Behavioral Studies, AMH International, vol. 8(1), pages 58-68.
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Keywords
post-purchase evaluation; reported dissonance; attitude change; trivialisation; selective exposure; justification;All these keywords.
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