IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v4y2012i11p570-582.html
   My bibliography  Save this article

Customer Adoption of Internet Banking: An Empirical Investigation in Taiwanese Banking Context

Author

Listed:
  • Chao Chao Chuang

Abstract

In these days, banks work hard to attract consumers and keep their market share by providing them with more innovative services through Internet banking. Banking services are now just at the distance of one click from the mouse. The purpose of this paper is to explore how and why specific factors affect adoption of Internet banking in Taiwan context. The findings suggest six identified factors are significant in respect of customers’ adoption of Internet banking services. Convenience, accessibility and feature availability are the main motivators for consumers to use Internet banking service. Results also reveal that security and privacy play important roles in discouraging the customers to use Internet banking services. Conclusions and managerial suggestions are proposed to provide a practical contribution for bank managers to better understand customers’ perception of e-banking service quality and enhance customers’ adoption rates.

Suggested Citation

  • Chao Chao Chuang, 2012. "Customer Adoption of Internet Banking: An Empirical Investigation in Taiwanese Banking Context," Information Management and Business Review, AMH International, vol. 4(11), pages 570-582.
    • Handle: RePEc:rnd:arimbr:v:4:y:2012:i:11:p:570-582
    DOI: 10.22610/imbr.v4i11.1015
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/1015/1015
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/1015
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v4i11.1015?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chian-Son Yu, 2008. "Assessing and differentiating the quality of Internet-based services: a case of online banking in Taiwan," The Service Industries Journal, Taylor & Francis Journals, vol. 28(5), pages 581-602, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ajimon George & G.S. Gireesh Kumar, 2015. "Validation of a Scale for Measuring Problems in Internet Banking and their Effect on Customer Satisfaction," Vision, , vol. 19(4), pages 312-323, December.
    2. Parveneh Shahnoori & Glenn P. Jenkins, 2015. "Value of E-Banking to Small and Medium-Sized Enterprises," Development Discussion Papers 2015-09, JDI Executive Programs.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:4:y:2012:i:11:p:570-582. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.