IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v15y2023i4p299-305.html
   My bibliography  Save this article

Marketing Orientation, Customer Orientation, Entrepreneurship Education and Women Entrepreneurship Sustainability in Small and Medium-Sized Enterprises (SMEs) in Malaysia

Author

Listed:
  • Nor Hamiza Mohd Noor
  • Intan Maizura Abd Rashid
  • Noraishah Kamarolzaman
  • Nor Azmawati Husain
  • Hamidah Binti Norman

Abstract

The focal point of the examination included investigating the achievement factors among women entrepreneurs in the province of Malaysia. This paper explored to what degree a few factors, entrepreneurship education management, customer orientation and marketing orientation can clarify its commitment towards turning out to be effective women entrepreneurship visionary. Women entrepreneurs have been progressively mainstreamed into advancement forms, and by assuming an assortment of jobs at the family, network and society levels, they have had the option to add to national improvement and thriving. Reflecting dynamically expanded political will, progressive Malaysian advancement plans have put a more prominent accentuation on mainstreaming women entrepreneurs in national improvement through certifiable multi-sectoral approaches and projects. Gender orientation as an advancement center was first referenced in the Third Malaysia Plan (1976–1980), which supported the dynamic interest of women entrepreneurs being developed and their commitment to the economy. The job of Women entrepreneurs in neediness destruction was given acknowledgment under the Fifth Malaysia Plan when social projects to elevate the state of women were supplanted by monetary projects. The results show that the regression analysis on entrepreneurship education management, customer orientation and market strategy affect the sustainability of SMEs. Numerous studies have been undertaken to evaluate the effects of various elements on women's entrepreneurial success, but our study looked into several entrepreneurship education management, customer orientation and market strategy factors towards women's entrepreneurship sustainability that have largely gone unexplored, particularly in Malaysia. The current study further adds to the previous literature by providing empirical evidence.

Suggested Citation

  • Nor Hamiza Mohd Noor & Intan Maizura Abd Rashid & Noraishah Kamarolzaman & Nor Azmawati Husain & Hamidah Binti Norman, 2023. "Marketing Orientation, Customer Orientation, Entrepreneurship Education and Women Entrepreneurship Sustainability in Small and Medium-Sized Enterprises (SMEs) in Malaysia," Information Management and Business Review, AMH International, vol. 15(4), pages 299-305.
    • Handle: RePEc:rnd:arimbr:v:15:y:2023:i:4:p:299-305
    DOI: 10.22610/imbr.v15i4(SI)I.3603
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3603/2330
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3603
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v15i4(SI)I.3603?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pedro Soto-Acosta & Diana-Maria Cismaru & Elena-Mădălina Vătămănescu & Raluca Silvia Ciochină, 2016. "Sustainable Entrepreneurship in SMEs: A Business Performance Perspective," Sustainability, MDPI, vol. 8(4), pages 1-12, April.
    2. Lin Justin Yifu & Xiaobing Wang, 2022. "Dual Circulation: a New Structural Economics view of development," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 20(4), pages 303-322, October.
    3. Mayanka Kala & Aruna Sharma, 2010. "Traditional Indian beliefs: a key toward sustainable living," Environment Systems and Decisions, Springer, vol. 30(1), pages 85-89, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexandra ZBUCHEA & Florina PÎNZARU, 2017. "Tailoring CSR Strategy to Company Size?," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(3), pages 415-437, September.
    2. Régis Y. Chenavaz & Alexandra Couston & Stéphanie Heichelbech & Isabelle Pignatel & Stanko Dimitrov, 2023. "Corporate Social Responsibility and Entrepreneurial Ventures: A Conceptual Framework and Research Agenda," Sustainability, MDPI, vol. 15(11), pages 1-30, May.
    3. Dan Mihaela-Cornelia, 2019. "Sustainable Entrepreneurship in the Romanian Sports Industry," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 647-654, May.
    4. Andreas Moursellas & Debashree De & Thomas Wurzer & Antonios Skouloudis & Gerald Reiner & Atanu Chaudhuri & Theodoros Manousidis & Chrisovalantis Malesios & Konstantinos Evangelinos & Prasanta Kumar D, 2023. "Sustainability Practices and Performance in European Small-and-Medium Enterprises: Insights from Multiple Case Studies," Circular Economy and Sustainability, Springer, vol. 3(2), pages 835-860, June.
    5. Valery Chistov & Nekane Aramburu & María Eugenia Fabra Florit & Iñaki Peña‐Legazkue & Pauline Weritz, 2023. "Sustainability orientation and firm growth as ventures mature," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5314-5331, December.
    6. Rolandas Drejeris & Astrida Miceikiene & Jurgita Baranauskiene, 2021. "A New Approach to Entrepreneurship Measurement of Agricultural Business Entities: A Case of Lithuania," SAGE Open, , vol. 11(2), pages 21582440211, April.
    7. Annuridya Rosyidta Pratiwi Octasylva & Lilik Noor Yuliati & Hartoyo Hartoyo & Agus W. Soehadi, 2022. "Innovativeness as the Key to MSMEs’ Performances," Sustainability, MDPI, vol. 14(11), pages 1-14, May.
    8. Agnieszka Konys, 2019. "Towards Sustainable Entrepreneurship Holistic Construct," Sustainability, MDPI, vol. 11(23), pages 1-33, November.
    9. Azlina Mohamad & Adriana Mohd Rizal & Suzilawati Kamarudin & Musli Sahimi, 2022. "Exploring the Co-Creation of Small and Medium Enterprises, and Service Providers Enabled by Digital Interactive Platforms for Internationalization: A Case Study in Malaysia," Sustainability, MDPI, vol. 14(23), pages 1-24, December.
    10. Chunting Liu & Shanshan Wang & Guozhu Jia, 2020. "Exploring E-Commerce Big Data and Customer-Perceived Value: An Empirical Study on Chinese Online Customers," Sustainability, MDPI, vol. 12(20), pages 1-22, October.
    11. Isabel Marques & João Leitão & Alba Carvalho & Dina Pereira, 2021. "Public Administration and Values Oriented to Sustainability: A Systematic Approach to the Literature," Sustainability, MDPI, vol. 13(5), pages 1-27, February.
    12. Jingyi Wang & Shuguang Liu & Yubin Zhao, 2023. "Spatial–Temporal Evolution and Driving Factors of Economic Dual Circulation Coordinated Development in China’s Coastal Provinces," Sustainability, MDPI, vol. 15(14), pages 1-21, July.
    13. Noraishah Kamarolzaman & Intan Maizura Abd Rashid & Nor Hamiza Mohd Noor & Nor Azmawati Husain & Mazlina Ismail, 2023. "A Review from the Malaysian Perspective on Factors Influencing Sustainable Entrepreneurship in Small and Medium-Sized Enterprises ((SMEs)," Information Management and Business Review, AMH International, vol. 15(4), pages 275-283.
    14. Andrei Andreia Gabriela & Dincă Violeta-Mihaela & Mitan Andreea & Vătămănescu Elena-Mădălina, 2021. "Connecting the Dots: Exploring the Knowledge-based Antecedents of SMEs’ Profitability and Development via International Ventures," Management & Marketing, Sciendo, vol. 16(3), pages 167-186, September.
    15. Peter Rangazas & Xiaobing Wang & Yuxiang Zou, 2022. "China's efficient urban bias," Pacific Economic Review, Wiley Blackwell, vol. 27(3), pages 223-253, August.
    16. Jerdea Loredana, 2023. "A Bibliometric Analysis of four Constructs Interconnections: Innovation, Competitive Advantage, Agility and Performance," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1213-1226, July.
    17. Jiangyuan Fu & Huidan Xue & Fayuan Wang & Liming Wang, 2023. "The Impact of High-Quality Energy Development and Technological Innovation on the Real Economy of the Yangtze River Economic Belt in China: A Spatial Economic and Threshold Effect Analysis," Sustainability, MDPI, vol. 15(2), pages 1-14, January.
    18. Fabio Zagonari, 2020. "Comparing Religious Environmental Ethics to Support Efforts to Achieve Local and Global Sustainability: Empirical Insights Based on a Theoretical Framework," Sustainability, MDPI, vol. 12(7), pages 1-36, March.
    19. Malesios, Chrisovalantis & De, Debashree & Moursellas, Andreas & Dey, Prasanta & Evangelinos, Konstantinos, 2019. "Review of Statistical Modeling Approaches for Sustainability Analysis of Small and Medium sized Enterprises," MPRA Paper 93028, University Library of Munich, Germany.
    20. Gisela Casado Salguero & Manuel Ángel Fernández Gámez & Ignacio Aldeanueva Fernández & Daniel Ruíz Palomo, 2019. "Competitive Intelligence and Sustainable Competitive Advantage in the Hotel Industry," Sustainability, MDPI, vol. 11(6), pages 1-12, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:15:y:2023:i:4:p:299-305. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.