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Enhancing Women’S Engagement In Entrepreneurial Business Activities

Author

Listed:
  • Ristovska, Natasha

    (University of Tourism and Management in Skopje, Republic of North Macedonia)

  • Blazheska, Daliborka

    (University of Tourism and Management in Skopje, Republic of North Macedonia.)

Abstract

Women have a great influence in all spheres of the society that is continuously growing nowadays, with their significant professional achievements even in certain sectors that were reserved for men. The development of women entrepreneurship varies in different parts of the world depending on the economic development of the region. However, the engagement of women in entrepreneurial activities strengthens their economic power. The purpose of this paper is to elaborate the motivation for women to start their own businesses, focusing on specific problems and challenges they need to face and overcome, as well as to analyse the development of women position in business and society. The importance of entrepreneurial education, changing stereotips for women and support from successful women by sharing their story and experience, is also highlighted. A situation analysis based on comparaison of women holding leading managerial positions and their business involvement in different countries is provided. The reserach is supported by survey conducted in North Macedonia on representative number of 50 women entrepreneurs in order to identify the most important factors for ehancing the development of women entrepreneurship.

Suggested Citation

  • Ristovska, Natasha & Blazheska, Daliborka, 2020. "Enhancing Women’S Engagement In Entrepreneurial Business Activities," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(2), pages 213-230.
    • Handle: RePEc:ris:utmsje:0298
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    entrepreneurship; business development; woman; empowerment;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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