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Perceived value of second-hand clothing in centennials: Analysis of antecedents and effects

Author

Listed:
  • Cavazos-Arroyo, Judith

    (Universidad Popular Autónoma del Estado de Puebla, Mexico)

  • Zapata-Sánchez, José Luis

    (Universidad Autónoma del Estado de Quintana Roo, Mexico)

Abstract

Consumers are increasingly interested in second-hand clothing. This research analyzes how perceived benefits and risks influence the perceived value of second-hand clothing. In addition, we analyze the impact of perceived value on trust and recommendations to wear second-hand clothing. The empirical application uses structural equation modeling on a sample of 310 centennial consumers of second-hand clothing in Chetumal, Mexico. The results show that perceived benefits positively influence the perceived value of second-hand clothing, whereas perceived risks do not affect perceived value. Perceived value positively influences trust, and trust has a positive impact on consumer recommendations to wear second-hand clothing. The main findings suggest that the benefits perceived by consumers are an antecedent of the perceived value of second-hand clothing.

Suggested Citation

  • Cavazos-Arroyo, Judith & Zapata-Sánchez, José Luis, 2025. "Perceived value of second-hand clothing in centennials: Analysis of antecedents and effects," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 19(1), pages 106-123.
    • Handle: RePEc:ris:tecemp:2507
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    References listed on IDEAS

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    3. Mvondo, Gustave Florentin Nkoulou & Jing, Fengjie & Hussain, Khalid, 2023. "What's in the box? Investigating the benefits and risks of the blind box selling strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    4. Chuanlan Liu & Jeremy M. Bernardoni & Zhongjie Wang, 2023. "Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
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