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Provisions Concerning The Organization Of Events For The Promotion Of Products On The Pharmaceutical Market In Romania

Author

Listed:
  • IOSIF, Alina Natalia

    (Spiru Haret University)

  • GURGU, ELENA

    (Spiru Haret University)

Abstract

For the purpose of writing this paper, we were motivated to choose this subject as it is a core part of the pharmaceutical companies’ business strategy of promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this business should realize the importance of organization, details, good deployment and impact of each event. In this respect, marketing can be seen as a true system of economic activities related to the programming of products and services that have the role of satisfying the requirements of current and potential consumers considerably, but is also linked to prices, promotion and distribution products or services. Having knowledge about how important is the marketing part of pharmaceutical market, taking in consideration the huge budgets that medical and pharmaceutical companies spend on the events organized in this domain, we consider that a company which is able to have a new approach and a new vision for the organization of events and sharing medical education to doctors and medical information to patients will succeed in the very near future.

Suggested Citation

  • IOSIF, Alina Natalia & GURGU, ELENA, 2019. "Provisions Concerning The Organization Of Events For The Promotion Of Products On The Pharmaceutical Market In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(3), pages 111-126.
    • Handle: RePEc:ris:sphecs:0311
    as

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    References listed on IDEAS

    as
    1. Gregory E. Powell & Harry A. Seifert & Tjark Reblin & Phil J. Burstein & James Blowers & J. Alan Menius & Jeffery L. Painter & Michele Thomas & Carrie E. Pierce & Harold W. Rodriguez & John S. Brownst, 2016. "Social Media Listening for Routine Post-Marketing Safety Surveillance," Drug Safety, Springer, vol. 39(5), pages 443-454, May.
    2. DiMasi, Joseph A. & Grabowski, Henry G. & Hansen, Ronald W., 2016. "Innovation in the pharmaceutical industry: New estimates of R&D costs," Journal of Health Economics, Elsevier, vol. 47(C), pages 20-33.
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    More about this item

    Keywords

    marketing events; pharmaceutical industry; drug promotion strategy; social networks; AdWords; search engine optimization; digital marketing;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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