IDEAS home Printed from https://ideas.repec.org/a/ris/sphecs/0193.html
   My bibliography  Save this article

The Strategic Marketing Planning – General Framework For Customer Segmentation

Author

Listed:
  • OPRESCU, Alina Elena

    (Bucharest University of Economic Studies)

Abstract

Anyapproach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimize its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimization of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

Suggested Citation

  • OPRESCU, Alina Elena, 2014. "The Strategic Marketing Planning – General Framework For Customer Segmentation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(1), pages 51-59.
  • Handle: RePEc:ris:sphecs:0193
    as

    Download full text from publisher

    File URL: http://anale-economie.spiruharet.ro/en/wp-content/uploads/2014/09/6_Oprescu.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. BONDREA , Aurelian A. & GÂRDAN , Daniel Adrian & GEANGU , Iuliana Petronela, 2010. "The Role Of Strategic Planning In Relationship Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(4), pages 53-60.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. CHIRIMBU, Sebastian, 2014. "Challenges Of Leadership In Modern Organizations: Knowledge, Vision, Values," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(3), pages 39-47.
    2. CREȚOIU, Raluca, 2019. "Approaches To Staff Behaviour From The Perspective Of Operations Management," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(1), pages 83-93.
    3. Anca UNGUREANU & Raluca CRETOIU & Ana Maria MIHALI & Raluca ZORZOLIU & Adrian UNGUREANU & Silvia RASCU-PISTOL, 2019. "The Role of Marketing in Managing Modern Organizations," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 214-219, November.
    4. TOFAN, Cezarina Adina, 2015. "Method of decision tree applied in adopting the decision for promoting a company," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 6(3), pages 47-54.
    5. CRETOIU, Raluca Ionela, 2013. "The Challenges Of Globalization For Smes In Moldova," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 4(3), pages 85-94.

    More about this item

    Keywords

    strategic planning; marketing strategy; customer segmentation; marketing mix; optimisation;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:sphecs:0193. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Aurelian A BONDREA or Constantin Mecu (email available below). General contact details of provider: https://edirc.repec.org/data/ffuspro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.