New Perspectives In Relationship Marketing Conceptualization
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References listed on IDEAS
- Andrei Maxim, 2009. "Relationship marketing – a new paradigm in marketing theory and practice," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 56, pages 287-300, November.
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Keywords
relationship marketing; postmodern consumer; strategic partnerships; consumer brands basket;All these keywords.
JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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