Relationship marketing – a new paradigm in marketing theory and practice
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Cited by:
- Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin, 2017. "The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(4(21)), pages 5.1-5.7, April.
- Cristian Valentin Hapenciuc & Florina Pînzaru & Elena-Madalina Vatamanescu & Pavel Stanciu, 2015. "Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 938-938, August.
- GÂRDAN, Daniel Adrian, 2011. "New Perspectives In Relationship Marketing Conceptualization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(4), pages 81-89.
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relationship marketing; transactional marketing; marketing paradigm; contemporary marketing practices;All these keywords.
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