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Social Networks' Users: Profiles and Motivations

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Abstract

The present work aims at analyzing the profiles of social networks’ users, having accomplished an online questionnaire. A sample of 230 cases was obtained (limited to a deadline of a thesis that combined this study with another about enterprises’ involvement in social networks). From the socio-demographic data obtained (age, time of day in social networks, level of education and occupational status) there are different behaviors. The results highlight the need of harnessing the potential of recruitment and business partnerships/projects through social networks. This is important because the vast majority of respondents use these platforms for more than one year and a significant percentage accesses them every day. Another issue is that mobile phone connection has a significant expression, thus relevant for ubiquitous business or work applications. Regarding the actions performed, besides seeing/sending messages as the most usually done, searching for knowledge (new contents) is also expressive what is relevant for innovative initiatives. Regarding the motivation factors, it is interesting that besides communication with friends and meeting old friends, the use of such platforms for professional relations has high importance what corroborates some potentials mentioned.

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  • Belo, Ana & Fernandes, Silvia & Castela, Guilherme, 2014. "Social Networks' Users: Profiles and Motivations," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(3), pages 217-228.
    • Handle: RePEc:ris:jspord:0033
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    1. Harald Edquist & Magnus Henrekson, 2006. "Technological Breakthroughs and Productivity Growth," Research in Economic History, in: Research in Economic History, pages 1-53, Emerald Group Publishing Limited.
    2. Borrero, Juan D. & Gualda Caballero, Estrella, 2013. "Crawling Big Data in a New Frontier for Socioeconomic Research: Testing with Social Tagging," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 1(1), pages 3-24.
    3. Norazah Mohd Suki & T. Ramayah & Michelle Kow Pei Ming & Norbayah Mohd Suki, 2011. "Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 7(2), pages 38-54, April.
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    Cited by:

    1. Javier S. Lacárcel, Francisco, 2022. "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 216-227.
    2. Gf, Sujood & Siddiqui, Samiha & Bano, Naseem & Hamid, Sheeba, 2022. "Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 172-189.
    3. Bolzan, Roberson & Ventura, Paula & Fernandes, Silvia & Carvalho, Fátima L., 2022. "QR Codes: A Case of its Level of Adoption in Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 190-201.
    4. González-Padilla, Paula, 2022. "Tourist Behavior and Demand for Digital Disconnection: A Review," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 202-215.
    5. Monteiro, Ileana & Correia, Marisol & Gonçalves, Cidália, 2019. "Transforming a company’s staffing process: Implementing e-recruitment," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(2), pages 144-157.

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    More about this item

    Keywords

    Social Networks; Users; Profiles; Behaviors; Motivations;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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