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Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool

Author

Listed:
  • Norazah Mohd Suki

    (Universiti Malaysia Sabah, Malaysia)

  • T. Ramayah

    (Universiti Sains Malaysia, Malaysia)

  • Michelle Kow Pei Ming

    (Universiti Sains Malaysia, Malaysia)

  • Norbayah Mohd Suki

    (Universiti Malaysia Sabah, Malaysia)

Abstract

This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to employed job seekers who have used social networking sites via the snowball sampling approach. The collected data were analysed using both linear and multiple regression analysis. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking sites with their job search. The paper provides an insight for employed jobseekers to find employment by using social networking sites as a job search tool.

Suggested Citation

  • Norazah Mohd Suki & T. Ramayah & Michelle Kow Pei Ming & Norbayah Mohd Suki, 2011. "Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 7(2), pages 38-54, April.
    • Handle: RePEc:igg:jthi00:v:7:y:2011:i:2:p:38-54
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    Cited by:

    1. Leon, Ramona – Diana & Rodríguez-Rodríguez, Raúl & Gómez-Gasquet, Pedro & Mula, Josefa, 2017. "Social network analysis: A tool for evaluating and predicting future knowledge flows from an insurance organization," Technological Forecasting and Social Change, Elsevier, vol. 114(C), pages 103-118.
    2. Fernandes, Silvia & Belo, Ana & Castela, Guilherme, 2016. "Social network enterprise behaviors and patterns in SMEs: Lessons from a Portuguese local community centered around the tourism industry," Technology in Society, Elsevier, vol. 44(C), pages 15-22.
    3. Belo, Ana & Fernandes, Silvia & Castela, Guilherme, 2014. "Social Networks' Users: Profiles and Motivations," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(3), pages 217-228.

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