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University Social Responsibility: Croatian Perspective

Author

Listed:
  • Zeljka Kadlec

    (Virovitica University of Applied Sciences)

  • Mirna Leko Simic

    (J. J. Strossmayer University of Osijek, Croatia)

Abstract

The aim of this paper is to get insight into the university social responsibility (USR) context in Croatia and identify its components and implementation. The study uses content analysis in the revision of universities' websites and its contents related to social responsibility. The analysis relies on ISO 26000 Guide and considers seven components of social responsibility: organizational governance, human rights, labor practices, environment, fair operating practices, consumer issues and community involvement and development. Results indicate that Croatian universities still do not sufficiently perceive USR importance - neither in creating, practicing, nor reporting. Croatian universities perceive their social responsibility mostly as related to primary stakeholders (students and institution management and staff), and to their primary roles of education and research. The importance of contribution to the community is still insufficiently recognized.

Suggested Citation

  • Zeljka Kadlec & Mirna Leko Simic, 2021. "University Social Responsibility: Croatian Perspective," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 6(1), pages 57-66, December.
    • Handle: RePEc:rge:journl:v:6:y:2021:i:1:p:57-66
    as

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    More about this item

    Keywords

    social responsibility; university; content analysis; Croatia; ISO 26000 guide;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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