IDEAS home Printed from https://ideas.repec.org/a/rfh/jprjor/v8y2022i3p46-58.html
   My bibliography  Save this article

Religious Beliefs about Concept of Qalb (Heart) for Innovative Transformational Learning

Author

Listed:
  • Fahad Javed Baig

    (Assistant Professor, Department of Management Sciences, The Islamia University of Bahawalpur Rahim Yar Khan Campus, Pakistan)

  • Sidra Ramzan

    (Assistant Professor, Department of Management Sciences, COMSATS University Islamabad Vehari Campus, Pakistan.)

  • Nargis Akhtar

    (Lecturer, Department of Management Sciences, COMSATS University Islamabad Vehari Campus, Pakistan.)

  • Hfiza Sobia Tufail

    (Department of Management Sciences, COMSATS University Islamabad Vehari Campus, Pakistan)

  • Fasiha Nargis

    (The Islamia University of Bahawalpur Rahim Yar Khan Campus, Pakistan)

Abstract

The objective of this study was to explore the factors influencing customer reacquisition in Telecom Sector of Pakistan by using Push-Pull Mooring theory. This study used the AMOS and SPSS analysis with 375 valid samples collected from Pakistani telecom subscribers using paper and online survey. The results presented that all three factors, including Service Recovery (SR), Peer Influence (PI), and Promotional offers (PO) have positive and significant effect on Customer Reacquisition (RA). The results also show that Persuasive Advertisement (PA) have moderation effect on the relationship among customer reacquisition and service recovery, customer reacquisition and peer influence, customer reacquisition and promotional offers. Based on results, this study provided the recommendations to telecom subscribers in Pakistan.

Suggested Citation

  • Fahad Javed Baig & Sidra Ramzan & Nargis Akhtar & Hfiza Sobia Tufail & Fasiha Nargis, 2022. "Religious Beliefs about Concept of Qalb (Heart) for Innovative Transformational Learning," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(3), pages 46-58, December.
  • Handle: RePEc:rfh:jprjor:v:8:y:2022:i:3:p:46-58
    as

    Download full text from publisher

    File URL: https://jprpk.com/index.php/jpr/article/view/62/105
    Download Restriction: no

    File URL: https://jprpk.com/index.php/jpr/article/view/62
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:eme:maj000:02686900310474316 is not listed on IDEAS
    2. Everett Lee, 1966. "A theory of migration," Demography, Springer;Population Association of America (PAA), vol. 3(1), pages 47-57, March.
    3. Liang, Dapeng & Ma, Zhenzhong & Qi, Liyun, 2013. "Service quality and customer switching behavior in China's mobile phone service sector," Journal of Business Research, Elsevier, vol. 66(8), pages 1161-1167.
    4. Doreén Pick & Jacquelyn S. Thomas & Sebastian Tillmanns & Manfred Krafft, 2016. "Customer win-back: the role of attributions and perceptions in customers’ willingness to return," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 218-240, March.
    5. Bolton, Ruth N & Drew, James H, 1991. "A Multistage Model of Customers' Assessments of Service Quality and Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 375-384, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Woong Park & Hyunchul Ahn, 2022. "Not All Churn Customers Are the Same: Investigating the Effect of Customer Churn Heterogeneity on Customer Value in the Financial Sector," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    2. Ebhote Oseremen, 2021. "Long-Term Relationship Building and Customer Switching Behaviour in the Mobile Telecommunication Industry in Nigeria," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 24(80), pages 24-42, June.
    3. Laila Touhami Morghem & Khawlah Ali Abdalla Spetan, 2020. "Determinants of International Migration: An Applied Study on Selected Arab Countries (1995-2017)," International Journal of Economics and Financial Issues, Econjournals, vol. 10(2), pages 6-19.
    4. Ning Xu & Chang’an Li, 2023. "Migration and Rural Sustainability: Relative Poverty Alleviation by Geographical Mobility in China," Sustainability, MDPI, vol. 15(7), pages 1-27, April.
    5. Karina Acosta & Hengyu Gu, 2022. "Locked up? The development and internal migration nexus in Colombia," Documentos de Trabajo Sobre Economía Regional y Urbana 19931, Banco de la República, Economía Regional.
    6. Dreher, Axel & Fuchs, Andreas & Langlotz, Sarah, 2019. "The effects of foreign aid on refugee flows," European Economic Review, Elsevier, vol. 112(C), pages 127-147.
    7. Vakulenko, Elena, 2019. "Motives for internal migration in Russia: what has changed in recent years?," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 55, pages 113-138.
    8. Innocent A. Nwosu & Mary J. Eteng & Joseph Ekpechu & Macpherson U. Nnam & Jonathan A. Ukah & Emmanuel Eyisi & Emmanuel C. Orakwe, 2022. "Poverty and Youth Migration Out of Nigeria: Enthronement of Modern Slavery," SAGE Open, , vol. 12(1), pages 21582440221, February.
    9. Yoonsun Oh & Jungsuk Oh, 2017. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 15(3), pages 577-597, August.
    10. Irene Alfarone & Ugo Merlone, 2024. "Should I stay or should I go: A dynamical model of musicians’ agglomeration and migration," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 97-116, February.
    11. Severin Oesterle & Arne Buchwald & Nils Urbach, 2022. "Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 571-597, June.
    12. R. A. Dolzhenko & S. V. Lobova, 2021. "Factors of Youth Migration Behavior. Case Studies of the Siberian Federal District and Altai Krai," Regional Research of Russia, Springer, vol. 11(1), pages 40-47, January.
    13. Brady, Michael K. & Robertson, Christopher J. & Cronin, J. Joseph, 2001. "Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers," Journal of International Management, Elsevier, vol. 7(2), pages 129-149.
    14. Tae-Seung Park & Jun-Su Kim & Jiyoun Kim, 2021. "The Impact of Perceived Hapkido Service Quality on Exercise Continuation and Recommendation Intentions, with a Focus on Korean Middle and High School Students," Sustainability, MDPI, vol. 13(6), pages 1-10, March.
    15. Taryn Renatta De Mendonca & Yan Zhou, 2019. "Environmental Performance, Customer Satisfaction, and Profitability: A Study among Large U.S. Companies," Sustainability, MDPI, vol. 11(19), pages 1-15, September.
    16. Giao, Ha Nam Khanh, 2018. "Study of the Factors Affecting Customers' Loyalty for Gym Service at K.I.M Center, Vietnam," OSF Preprints 57g8a, Center for Open Science.
    17. Nong Zhu & Heng-fu Zou, 2006. "Services for Urban Floating Population in China," CEMA Working Papers 562, China Economics and Management Academy, Central University of Finance and Economics.
    18. repec:dgr:rugsom:04f04 is not listed on IDEAS
    19. Sang-June Park & Youjae Yi, 2016. "Performance-only measures vs. performance-expectation measures of service quality," The Service Industries Journal, Taylor & Francis Journals, vol. 36(15-16), pages 741-756, December.
    20. Xiaoyan Mu & Anthony Gar-On Yeh & Xiaohu Zhang & Jiejing Wang & Jian Lin, 2022. "Moving down the urban hierarchy: Turning point of China’s internal migration caused by age structure and hukou system," Urban Studies, Urban Studies Journal Limited, vol. 59(7), pages 1389-1405, May.
    21. Auer Daniel & Römer Friederike & Tjaden Jasper, 2020. "Corruption and the Desire to Leave Quasi-Experimental Evidence on Corruption as a Driver of Emigration Intentions," IZA Journal of Development and Migration, Sciendo & Forschungsinstitut zur Zukunft der Arbeit GmbH (IZA), vol. 11(1), pages 1-31, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:jprjor:v:8:y:2022:i:3:p:46-58. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.