IDEAS home Printed from https://ideas.repec.org/a/rfh/bbejor/v13y2024i2p647-655.html
   My bibliography  Save this article

Role of Financial Innovation in Enhancing the Meezan Bank’s Market Share: Evaluating the Perception of Regional versus Branch Level Employees

Author

Listed:
  • Maryam Qureshi

    (Lecturer, SZABIST University, Permanent Faculty in the Department of Management Sciences, Hyderabad, Pakistan)

  • Saima Hassan Ikram

    (Assistant Director Academics, National University of Modern Languages (NUML), Hyderabad, Pakistan)

  • Usman Bashir

    (Minhaj University Lahore, Pakistan)

Abstract

In Pakistan very few researchers have focused on targeting the element of financial innovation within the sector of Islamic banking, despite of its ongoing growth. This study therefore aims to provide the perception based analysis about the effect of Financial innovative/Fintech tools on the market share of Meezan Bank in Pakistan. The present study report the results from the questionnaire survey distributed to the 52 branch as well as regional employees of Meezan Bank in Pakistan. The analysis of survey findingsthrough multivariate regression suggest that financial innovation is positively related to the market share of Meezan bank. On the basis of Step wise regression it is suggested that among the six elements of Fintech services (Mobile banking, internet banking, telephone banking, Automated teller machines (ATMs), Point of Sale terminals (POS), and Artificial Intelligence (AI) only ATM and POS are the most significant variables. Moreover, regional employees are significantly optimistic about the influence of Fintech on the market share of the selected bank.

Suggested Citation

  • Maryam Qureshi & Saima Hassan Ikram & Usman Bashir, 2024. "Role of Financial Innovation in Enhancing the Meezan Bank’s Market Share: Evaluating the Perception of Regional versus Branch Level Employees," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 647-655.
    • Handle: RePEc:rfh:bbejor:v:13:y:2024:i:2:p:647-655
    DOI: https://doi.org/10.61506/01.00374
    as

    Download full text from publisher

    File URL: https://bbejournal.com/BBE/article/view/887/905
    Download Restriction: no
    File URL: https://bbejournal.com/BBE/article/view/887
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.61506/01.00374?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gerda Žigienė & Egidijus Rybakovas & Robertas Alzbutas, 2019. "Artificial Intelligence Based Commercial Risk Management Framework for SMEs," Sustainability, MDPI, vol. 11(16), pages 1-23, August.
    2. Ricardo Vinuesa & Hossein Azizpour & Iolanda Leite & Madeline Balaam & Virginia Dignum & Sami Domisch & Anna Felländer & Simone Daniela Langhans & Max Tegmark & Francesco Fuso Nerini, 2020. "The role of artificial intelligence in achieving the Sustainable Development Goals," Nature Communications, Nature, vol. 11(1), pages 1-10, December.
    3. Ali Nazaritehrani & Behzad Mashali, 2020. "Development of E-banking channels and market share in developing countries," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-19, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Di Vaio, Assunta & Palladino, Rosa & Hassan, Rohail & Escobar, Octavio, 2020. "Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review," Journal of Business Research, Elsevier, vol. 121(C), pages 283-314.
    2. Henrik Skaug Sætra, 2021. "AI in Context and the Sustainable Development Goals: Factoring in the Unsustainability of the Sociotechnical System," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    3. Xi Liu & Yugang He & Renhong Wu, 2024. "Revolutionizing Environmental Sustainability: The Role of Renewable Energy Consumption and Environmental Technologies in OECD Countries," Energies, MDPI, vol. 17(2), pages 1-21, January.
    4. Wilson, Christopher & van der Velden, Maja, 2022. "Sustainable AI: An integrated model to guide public sector decision-making," Technology in Society, Elsevier, vol. 68(C).
    5. Stéphanie Camaréna, 2021. "Engaging with Artificial Intelligence (AI) with a Bottom-Up Approach for the Purpose of Sustainability: Victorian Farmers Market Association, Melbourne Australia," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
    6. Keeheon Lee, 2021. "A Systematic Review on Social Sustainability of Artificial Intelligence in Product Design," Sustainability, MDPI, vol. 13(5), pages 1-29, March.
    7. Gianluca MISURACA & Colin van Noordt, 2020. "AI Watch - Artificial Intelligence in public services: Overview of the use and impact of AI in public services in the EU," JRC Research Reports JRC120399, Joint Research Centre.
    8. Jaros³aw Brodny & Magdalena Tutak, 2023. "The level of implementing sustainable development goal "Industry, innovation and infrastructure" of Agenda 2030 in the European Union countries: Application of MCDM methods," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 47-102, March.
    9. Fabian Dvorak & Regina Stumpf & Sebastian Fehrler & Urs Fischbacher, 2024. "Generative AI Triggers Welfare-Reducing Decisions in Humans," Papers 2401.12773, arXiv.org.
    10. Lee, Chien-Chiang & Qin, Shuai & Li, Yaya, 2022. "Does industrial robot application promote green technology innovation in the manufacturing industry?," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    11. Sergio Genovesi & Julia Maria Mönig, 2022. "Acknowledging Sustainability in the Framework of Ethical Certification for AI," Sustainability, MDPI, vol. 14(7), pages 1-10, March.
    12. Tan Yigitcanlar & Rashid Mehmood & Juan M. Corchado, 2021. "Green Artificial Intelligence: Towards an Efficient, Sustainable and Equitable Technology for Smart Cities and Futures," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    13. Kim, Myung Ja & Hall, C. Michael & Kwon, Ohbyung & Sohn, Kwonsang, 2024. "Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    14. Ricardo Vinuesa & Soledad Le Clainche, 2022. "Machine-Learning Methods for Complex Flows," Energies, MDPI, vol. 15(4), pages 1-5, February.
    15. Qian, Yu & Xu, Zeshui & Qin, Yong & Gou, Xunjie & Skare, Marinko, 2023. "Measuring the varying relationships between sustainable development and oil booms in different contexts: An empirical study," Resources Policy, Elsevier, vol. 85(PB).
    16. Krzysztof Rusek & Agnieszka Kleszcz & Albert Cabellos-Aparicio, 2022. "Bayesian inference of spatial and temporal relations in AI patents for EU countries," Papers 2201.07168, arXiv.org.
    17. Hanna Obracht-Prondzyńska & Ewa Duda & Helena Anacka & Jolanta Kowal, 2022. "Greencoin as an AI-Based Solution Shaping Climate Awareness," IJERPH, MDPI, vol. 19(18), pages 1-25, September.
    18. Aziza Chakir & Meriyem Chergui & Johanes Fernandes Andry, 2021. "A decisional smart approach for the adoption of the IT green," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(6), pages 8857-8871, June.
    19. Wang, Bo & Wang, Jianda & Dong, Kangyin & Nepal, Rabindra, 2024. "How does artificial intelligence affect high-quality energy development? Achieving a clean energy transition society," Energy Policy, Elsevier, vol. 186(C).
    20. Krzysztof Rusek & Agnieszka Kleszcz & Albert Cabellos-Aparicio, 2023. "Bayesian inference of spatial and temporal relations in AI patents for EU countries," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(6), pages 3313-3335, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:bbejor:v:13:y:2024:i:2:p:647-655. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.